QuanticMind

AUGUST 10, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 8/4/23 - 8/10/23 to stay ahead of the curve: AI’s black box problem has clients cautious but curious, agency execs say [:04] Sometimes, Generative AI can feel a bit like magic. Nothing new.

Transparency 52

Transparency Paid Search Agency Ads Ad Exchange 52

Sword and the Script | B2B

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

Paid Search Agency 113

Paid Search Agency Paid Content B2B Marketing Companies 113

Choozle

AUGUST 20, 2021

Marketers of travel-related services were among the first ones to bear the brunt of the 2020 coronavirus pandemic when worldwide restrictions were put in place. For travel destinations, digital advertising strategies can vary greatly, but the one thing they all have in common is precise audience targeting’s ability to drive results.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Digital Marketing Funnels 97

DemandBase

MARCH 30, 2020

Want to know how it applies to your ABM-informed advertising campaigns? That’s why businesses partner with agencies, vendors, consultants, etc. B2B advertising is no different. Does anyone remember the story of the pin factory? First, let’s consider the evolution of digital media spend.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Sharpspring

JULY 21, 2017

Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary. We even have a special section with terms specific to marketing agencies. Marketing Automation Terms for Agencies. [Or

Marketing Automation Services 43

Marketing Automation Services Marketing Automation Advertising Agencies Paid Search Agency 43

TrustRadius Marketing

DECEMBER 16, 2019

Marketing automation platforms—the swiss army knives of marketing—supposedly let you do it all. . They allow you to send out beautiful emails, coordinate social media campaigns, track customer behavior across all marketing channels, play nice with your CRM and give you all the reporting you need. .

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Marketing AI 59

6sense

DECEMBER 8, 2021

In the world of business-to-business (B2B) marketing and selling, we probably need some help knowing when to lead and when to follow.Our natural instinct as sellers is to lead. But sellers and marketers trying to lead in today’s B2B space aren’t serving us well anymore. This means they are “in market” for what you do.

Marketing AI 62

Marketing AI B2B Marketing Management Top of Funnel 62

The Lead Agency

APRIL 25, 2018

So, you’ve heard of Account Based Marketing and want to know what all the fuss is about? In this article, we’re going to outline what Account Based Marketing is and how you can use it in your business. Account Based Marketing was initially developed to solve the B2B problem of multiple decision makers being involved in a purchase.

Account Based Marketing 54

Account Based Marketing Planning Advertising Agencies Paid Search Agency 54

Hubspot

AUGUST 12, 2020

Identify your ideal buyer persona. They create a list of specific offerings and vendors in their selected category and decide on the one that best meets their needs. Inbound salespeople prepare themselves for the Connect process by defining their personas. When defining personas, segment your target market by company type.

Sales Management 95

Sales Management Top of Funnel Buy Advertising Agencies 95

The Point

FEBRUARY 11, 2014

As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels. I sat down with Paul recently to talk about his new company and where Captora fits into the ever-expanding landscape of marketing technology. [HS]

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Ranking 100

The Lead Agency

APRIL 25, 2018

So, you’ve heard of Account Based Marketing and want to know what all the fuss is about? In this article, we’re going to outline what Account Based Marketing is and how you can use it in your business. Account Based Marketing was initially developed to solve the B2B problem of multiple decision makers being involved in a purchase.

Account Based Marketing 48

Account Based Marketing Planning Advertising Agencies Paid Search Agency 48

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. I suspect marketers do so because they have heard about “BANT qualified leads” and apply these criteria to Web forms. Persona Qualification.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

B2B Marketing Insights - WE

JUNE 29, 2018

It provides clear insight into your marketing action plans and should be revisited and reviewed frequently. We’re sharing actionable insights that’ll boost your B2B marketing to a whole new level. We like to identify three things that make your business unique in your market. It’s where your brand falls within a given market.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Directive Agency

SEPTEMBER 8, 2017

While the majority of marketers are expecting increases to their marketing budget this year, 14% are bracing for a cut. This is up from only 3% who expected cuts a few years ago and is the second highest reported percentage in the last five years for B2B marketers. Marketing is still a vital component of growth, after all.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Budget 40

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. And this means putting your customer’s needs, wants and interests at the center of all your sales and marketing campaigns. Customer-Centered Marketing. These days, marketers use data analytics tools to measure the success of every marketing effort.

Buyer Intent 87

Buyer Intent Intent Work Management Marketing Management 87

Terminus

AUGUST 23, 2017

Account-based marketing doesn’t have to be expensive. Contrary to popular belief, you don’t necessarily need to increase your marketing budget to succeed with account-based marketing (ABM). On top of that, 84% of marketers have found that ABM yields a higher ROI than lead-based marketing ( ITSMA ).

Account Based Marketing 29

Account Based Marketing Budget Programs ABM Paid Search Agency 29

PureB2B

APRIL 21, 2017

This has led to changes in the way brands market their products and services. And this means putting your customer’s needs, wants and interests at the center of all your sales and marketing campaigns. Customer-Centered Marketing. These days, marketers use data analytics tools to measure the success of every marketing effort.

Buyer Intent 62

Buyer Intent Intent Work Management Marketing Management 62

Outreach

JUNE 2, 2020

We had six “speaker handlers” from our own demand gen and product marketing teams who could act as content experts. Producing and Editing Sessions: A video production agency ensured all Unleash sessions had a cohesive look and feel. The agency also created branded skins for all the pre-recorded sessions.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Terminus

JULY 16, 2018

Not Every Advertising Dollar is Created Equal. Digital advertising is critical to any B2B marketing strategy — but if you’re not using the right technology, you could be wasting the bulk of your advertising budget. How much money do you spend on display advertising each quarter? Don’t pay a markup on media spend.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Paid Search Agency 20

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Group them into personas related to the tagged characteristics.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

MARCH 19, 2015

Take buyer personas, for instance. Most companies keep theirs under lock and key, making it really difficult for other marketers to find inspiration and guidance to make their own. We spoke with three of our customers to see if they''d share their personas with the world -- and they said yes. 4) Persona''s Goals.

Buyer Personas 28

Buyer Personas Paid Content Examples Work Management 28

Hubspot

OCTOBER 13, 2014

The second major shift threatening this industry is Gartner’s prediction that by 2017 the majority of IT spend will be made by Chief Marketing Officers, not CIOs. This is not yet another hype-laden prediction by Gartner as evidenced by the major software houses bulking up on marketing software: Salesforce buying $3.5B

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

Terminus

AUGUST 2, 2017

One of the biggest questions I’ve heard from B2B marketers this year is what kind of technology is needed to implement and measure account-based marketing , or ABM. Terminus is an account-based marketing software company , so it’s not as if we don’t have a stake in the game. Programmatic ABM. Bolt-On ABM.

Account Based Marketing 31

Account Based Marketing Marketing Automation Services Budget Programs Lead Ranking 31

The Marketing Blender

FEBRUARY 20, 2024

In the dynamic world of B2B manufacturing, marketing can be a complex maze. Companies in this space face unique challenges, from intricate supply chain issues to global competition, long buying cycles, and specialized vendor requirements. That’s a lot of people who have to say, “Yes” to your marketing! What about Google Ads?

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

Webbiquity

AUGUST 19, 2021

But launching and marketing a new B2B product is difficult. Today’s market is highly competitive, so it’s essential to come out of the gates with something superior to and more enticing than the competition. Find comparable competitors who are already successful in the market, and dig into their launch journey.

Product 273

Product Paid Search Agency B2B Advertising Agencies 273

Kaon

OCTOBER 4, 2019

Although the category of “3D Interactive Sales & Marketing, Augmented Reality, Virtual Reality and Mixed Reality Applications” is appropriate, there are significant differences between the seven technology providers listed. Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow.

Interactive Marketing 138

Interactive Marketing B2B Sales B2B Marketing Paid Search Agency 138

Rev

APRIL 8, 2020

Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines. Metrics will drive every decision.

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

Single Grain

AUGUST 17, 2021

One of the most important hires in your company is the VP of marketing. Since the VP of marketing role requires an solid understanding of the market, vast knowledge of sales generation, demand generation and overall brand building, hiring the perfect person for the job can be challenging. What Is a VP of Marketing?

Paid Search Agency 98

Paid Search Agency Sales Management Advertising Agencies Work Management 98

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. For instance, if you’re a content marketing agency that wants to target CMOs and decision-makers of startups who read Marketing Week – you can. Get A Free Consultation.

Paid Search Agency 97

Paid Search Agency Ads Lead Ranking Lead Scoring 97

Brandpoint

NOVEMBER 28, 2018

Over a decade ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising. Marketer Rebecca Lieb calls this “ the converged media imperative.” Digital agencies claim social agencies lack larger brand perspective, while social agencies say media buyers ignore long-term engagement.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Single Grain

JUNE 3, 2021

This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. Typical duties of a Marketing Director. Plus plenty of tips from the other side: how to land a job as a Marketing Director.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

ATAK Interactive

DECEMBER 6, 2019

Regardless of how your company’s marketing efforts performed over the past 12 months, you have every opportunity to make 2021 a successful year. One of the most simple, effective exercises in Purposeful Marketing is the Customer List Analysis. Customer Value Per Persona. Step One: Create + Finalize Your Budget.

Planning 78

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 78

ATAK Interactive

DECEMBER 6, 2019

Regardless of how your company’s marketing efforts performed over the past 12 months, you have every opportunity to make 2021 a successful year. One of the most simple, effective exercises in Purposeful Marketing is the Customer List Analysis. Customer Value Per Persona. Step One: Create + Finalize Your Budget.

Planning 78

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 78

ATAK Interactive

DECEMBER 6, 2019

Regardless of how your company’s marketing efforts performed over the past 12 months, you have every opportunity to make 2020 a successful year. One of the most simple, effective exercises in Purposeful Marketing is the Customer List Analysis. Customer Value Per Persona. Step One: Create + Finalize Your Budget.

Planning 78

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 78

ATAK Interactive

JULY 29, 2019

Let’s go back to the central theme of the Purposeful Marketing Method : Ensuring that every marketing dollar a business spends, every action it takes, and every plan it lays out serves the purpose of growing. Before you get to Drawing the M2S Maps in the Purposeful Marketing Method, a lot have decisions have been made.

Top of Funnel 78

Top of Funnel Planning Work Management Marketing Management 78