Moz

APRIL 3, 2019

If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. To create a quality native advertising piece, you’ll want it to be genuinely helpful and not overly promotional. Paid advertising. Content goal: Brand awareness.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Unbounce

MARCH 14, 2019

He’s got awareness-based content campaigns at the top, lead gen nurturing ones in the middle, and revenue-producing sales offers at the bottom. That’s because up until recently, LinkedIn’s advertising options were a nightmare. LinkedIn tempts advertisers to laser-target an audience based on job title or role.

Landing Pages 111

Landing Pages PPC Paid Search Agency Spending 111

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

chiefmartech

APRIL 3, 2019

Airstream’s entry into The Stackies was produced by Element Three, who also had two other finalist entries in this year’s award — an amazing animated GIF of BraunAbility’s marketing stack (needs to open in its own window) and their own agency’s stack. MarTech Stackie Winner: Esri Marketing Stack.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Planning 102

Directive Agency

MAY 9, 2017

Part 6: Pay Per Click Advertising. If you are passionate about growing and need to generate more demand, filling the roles below with in-house talent or agency experts is a must. Hold Agencies Accountable. If you are spending a cent on advertising then this is your secret weapon. Type 3: Lead Gen Content.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

SnapApp

JULY 7, 2017

Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . 42 VPs, CMOs and Content Strategists Discuss How They Have Used Interactive Content to Better Qualify Leads (and Close More Sales). . . Keegan Brown.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. The loudest one with the biggest reach and the lowest cost is Facebook advertising. CEO at Vertical Measures.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

Demand Gen / Lead Gen. Vertical Measures. Vertical Measures is dedicated to creating sustainable growth for any size business and their blog will help you do just that. Recommended reading: Why VSLs are the Fastest Way to Build a Six Figure Business (SEO agencies hate me for sharing this advice). #33.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48