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WMC Interviews: Kirsten Chapman

WebMarketCentral

I recently had the opportunity to talk to Kirsten Chapman, principal of Twin Cities-based virtual marketing and PR agency KC Associates. As KCA's web site notes, this isn't a typical agency; her group works only with b2b technology companies, and is comprised exclusively of senior IT marketing and PR professionals.

WOM 20
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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.