Unbounce

JANUARY 13, 2022

More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy. In this post , you’ll find five advertising hacks to help you tackle privacy restrictions. Through unique landing pages —like this interactive one by Jigsaw. Source: Jigsaw. Here’s how we’ll use ‘em in 2022.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Martech

FEBRUARY 2, 2024

But here’s the reality check: the actual landscape differs from the advertised glossy exterior. It’s like trying to fit pieces from different jigsaw puzzles into one coherent picture — challenging, often frustrating and not always successful. Dig deeper: 4 ways to get more value from your martech investments Get MarTech!

Budget Programs 87

Budget Programs Tools Work Management Marketing Management 87

Digital B2B Marketing

JUNE 26, 2012

Unfortunately much of it reflects zero thought and leads no where. Depending on the definition, the cost of a lead may be 50 cents or $1,500. If you are talking about leads and lead generation, setting the definition is critical. The values you present to the market? Recognition of brand or product attributes?

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

MLT Creative

SEPTEMBER 20, 2011

5 million leads. Increase the quantity of available lead nurturing campaigns. Enriched customer info from Hoovers and Jigsaw. Moving to a more integrated platform with thousands of third-party applications to extend the value to the end user. 600 million visits. Doubled employees to over 300. A personalization engine.

Top of Funnel 40

Top of Funnel Advertising Agencies Jigsaw Funnel Advertising 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. I wrote an eight part series on building an effective lead generation program a while back. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40