Bionic

FEBRUARY 19, 2021

Vendor Bills – Automate the process of receiving, organizing, and managing vendor bills related to the delivery of advertising media. Payments – Automate the process of managing advertising vendor account payables. Automate Insertion Orders. For a big media plan, creating all the insertion orders can days.

Budget Programs 65

Budget Programs Vendors Order Terms and Conditions 65

Bionic

APRIL 22, 2021

Strata, founded in 1984 then acquired by Comcast in 2005 and rebranded as Freewheel for Agencies, provides media buying workflow automation. Its strength is in creating and managing insertion orders across all types of media – digital and traditional. Strata claims an installed base of more than 1,000 advertising agencies.

Work Management 52

Work Management Advertising Agencies Paid Search Agency Multi-Channel 52

Bionic

DECEMBER 9, 2022

These advertising delivery problems are sneaky. When the vendor bills arrive, you’ll want to know if they delivered the ads as they promised in the insertion order. You’ll be alerted if any of your advertising spots have problems, such as: Delivered outside the flight date range. Advertiser Names. Advertising Programs.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Bionic

MARCH 26, 2021

Bionic today unveiled new insertion order formats to facilitate media buying across the full spectrum of traditional broadcast and modern programmatic advertising channels. Universal Insertion Order Format. This flexible format enables you to choose exactly which media plan columns to include in your insertion orders.

Order 52

Order Cost Per Thousand Advertising Agencies Broadcasting 52

Bionic

DECEMBER 31, 2021

Despite the challenges of 2021, I’m proud to report the team here at Bionic made significant progress through big upgrades to our software for advertisers , agencies , and ad sales teams. Here are some of the highlights of the past year: Insertion Orders. Media Planning for Programmatic Advertising. Stay tuned!

ROAS 52

ROAS Advertising Agencies Paid Search Agency Broadcasting 52

Bionic

NOVEMBER 16, 2023

This is Advertising 101, but it’s hard to activate without the right system in place. How to Get the Media Plan Clone Tool If you’re already using Bionic for Agencies , you already have the new Media Plan Clone Tool as part of a free software upgrade on November 16, 2023. Now, imagine you’re starting a new media plan.

Media Plans 70

Media Plans Tools Media Paid Search Agency 70

Contently

JULY 15, 2020

” In it, the author demonstrates the rise and uses of chatbots … by inserting a chatbot into the article. We were pitching blog ideas about chatbots and someone had this idea to insert one into the article to provide a director’s cut commentary,” Campillo said. “We We said, yeah that’s great.

Paid Search Agency 180

Paid Search Agency Budget Programs Advertising Agencies Startups 180

QuanticMind

JUNE 30, 2023

Reddit Launches New Keyword Targeting and Product Ad Options [:02] Reddit has introduced new ad options, including Contextual Keyword Targeting, which allows advertisers to associate specific keywords with their brand and reach users engaged in relevant discussions, which expands an advertiser’s reach beyond specific communities.

Paid Search Agency 52

Paid Search Agency Demand Generation Agencies API Advertising Agencies 52

Webbiquity

NOVEMBER 22, 2022

BigSpy is committed to helping more advertisers get more revenue in marketing campaigns, and attract users with the most creative materials. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. In addition, it’s a source of product inspiration.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Choozle

MARCH 22, 2022

In order to launch a successful programmatic ad campaign, whether it is your first or five-hundredth, you’ll need to understand the foundations of digital advertising as well as The Seven Pillars of Programmatic you can use to create consistent success when executing your marketing plan.

Allocation 68

Allocation Advertising Agencies Paid Search Agency Planning 68

Bionic

DECEMBER 5, 2021

In this 20-minute webinar , you’ll learn how to automate your reconciliation process across teams by using the latest technology for advertising agencies. Validate Insertion Order. Reserve Your Spot The post Learn How to Automate Reconciliations first appeared on Bionic Advertising Systems. Casey McClay.

Automation 52

Automation Advertising Agencies Validation Vendors 52

SmartBrief - Marketing

SEPTEMBER 18, 2023

It used to be simple: Selling on Amazon meant you advertised on Amazon. To sell on your direct-to-consumer website, you advertised on the rest of the internet. The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Marketing Insider Group

NOVEMBER 18, 2020

Partner with a Marketing Agency. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Partner with a Marketing Agency. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

Bionic

JUNE 3, 2021

For spots-based advertising media like television and radio, laying down spots by broadcast week is a critical piece of the media planning process. This is gets even more complicated on a multi-channel advertising campaign when you are mixing digital placements on the standard calendar with broadcast placements.

Paid Search Agency 52

Paid Search Agency Buy Ads Tools 52

Marketing Insider Group

JUNE 14, 2021

If you don’t have an in-house videographer, consider outsourcing to a freelancer or content marketing agency like ours to handle the production and post-production process for you. Insert transcripts. Instagram can be a brilliant place to advertise and market to higher-earning demographics. Optimize Your Videos for Search.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Atomic Reach

APRIL 26, 2019

As the digital world continues to evolve, digital agencies continue to evolve their tech stacks in order to provide the best services to their clients. We surveyed 17 marketers from digital agencies to uncover how they are adopting software, mar-tech platforms, and emerging technologies. The results were not what we expected.

Marketing AI 102

Marketing AI Advertising Agencies Paid Search Agency Ad Agencies 102

Bionic

NOVEMBER 23, 2021

Reconciling vendor bills is a nightmare for many advertising agencies. 💯 Advertising Vendor Bill Reconciliation is a Nightmare. 💯 Advertising Vendor Bill Reconciliation is a Nightmare. Reconciling advertising vendor bills is a nightmare for most advertising agencies. Now for the Math.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Valasys

APRIL 8, 2024

Insert brief case studies or testimonials that emphasize your agency’s proficiency and effective results. By adhering to these guidelines, you’ll be well-positioned to create effective advertising that resonates with your target audience and drives tangible results.

Paid Search Agency 40

Paid Search Agency Marketing Proposals Google Ads 40

Anyword

DECEMBER 1, 2021

The pre-Internet era was also the era of ad agencies, which dealt with all the writing stuff. That includes proper keyword insertion, the inclusion of external and internal links, and the correct use of images. Then came the Internet and with it, the concept of branding through content. What is copywriting?

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

ClickZ

JANUARY 22, 2021

30-second summary: Audio out-of-home (AOOH) advertising is a medium that allows CPG brands to impact a customer’s shopping experience while physically in the store. To address this, Vibenomics, a tech-driven AOOH advertising company partnered with IRI® to measure the direct sales impact of exposure to AOOH advertising.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Dwell Enterprise Management 105

BenchmarkONE

APRIL 16, 2019

In addition to automating keyword targeting, Meteora also helps you find websites and advertising locations that are more likely to have large concentrations of your target audience. There’s a good chance that your agency is already familiar with AdWords, since it’s the go-to search engine ad platform. Image courtesy of Google.

Paid Search Agency 86

Paid Search Agency Marketing AI Ads Tools 86

Atomic Reach

SEPTEMBER 10, 2021

As the digital world continues to evolve, digital agencies continue to evolve their tech stacks in order to provide the best services to their clients. We surveyed 17 marketers from digital agencies to uncover how they are adopting software, mar-tech platforms, and emerging technologies. Lonnie Ayers from SAPBW Consulting Inc.

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Ad Agencies 52

Martech

MARCH 11, 2022

“People are very dedicated to this, that’s one thing,” said Michael Korsunsky, CEO of North American operations for global native advertising platform MGID. Svatoslav Mutsko, Account Manager (Sales), APAC & LATAM at MGID, working in a cellar near Kyiv, after a bomb attack (courtesy MGID).

Advertising Agencies 112

Advertising Agencies Paid Search Agency Distribution Work Management 112

LeadsRX

APRIL 13, 2021

The burgeoning podcast industry presents an interesting opportunity for not only typical direct response, DTC businesses who have been taking advantage of the exposure for some time, but traditional brands and multimedia advertisers and the traditional mega agencies that represent them are looking to reach these audio platform audiences as well.

Advertising Agencies 40

Advertising Agencies Multi-Touch Attribution Advertisements Advertising 40

Hubspot

SEPTEMBER 6, 2023

Knowledge is power — by uncovering the reasons why your phone’s ringing, you can better understand how your company’s inbound marketing or advertising campaigns lead to your sales team’s success. Starter is $15 per month, Professional is $30 per month, and Agency is $55 per month. Price: Free trial is available.

Enterprise Management 57

Enterprise Management Marketing Automation Services Work Management Marketing Management 57

Choozle

APRIL 7, 2021

Many restaurants have shifted their digital ad buying to reflect new delivery options, often using ad tech to insert the nearest location into the advertisements. Colin Potter, Vice President of Business: Guild Content is a full-service content marketing agency located in Kansas City. CP: Consumers pay for convenience.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Mobile Advertising 59

ActiveDEMAND

MAY 8, 2020

And this presents a tremendous opportunity for advertisers, as ads can be more effectively targeted and measured with digital audio. Digital audio advertising is a great way to drive brand awareness and is proven to be effective in enhancing other online advertising efforts. Accessible To All Businesses.

Advertising Agencies 69

Advertising Agencies Marketing Automation Services Marketing Report Advertisements 69

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising Agencies 112

Advertising Agencies Paid Content Cost Per Thousand Advertisements 112

ActiveDEMAND

JUNE 25, 2020

Through Covid-19, many agencies and marketing departments have slashed advertising budgets and cut back on staff. Forrester is predicting that marketing agencies will see staffing losses of 1/3 and marketing groups will slash ad spend by about 30% year over year. Automating Repetitive work.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Paid Search Agency Advertising Agencies 59

Envy

FEBRUARY 13, 2021

When you're working in B2B tech marketing agency, it can feel like you're drowning in a sea of TLAs (three-letter abbreviations) and technical B2B marketing terms. Dynamic Keyword Insertion is a cool Google Ads technique that lets you customize PPC ad content according to the searcher's query, in order to boost CTR. Did we miss any?

Marketing Analytics Tools 117

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 117

Optinmonster

MARCH 8, 2021

Most people think that Facebook advertising works just like any other kind of advertising: you have a product or a service, you post an ad, and you make sales. That means people don’t typically jump on the platform looking for advertisements. But that’s not really the way Facebook ads work.

Paid Search Agency 124

Paid Search Agency Facebook Optimization Ads 124

Martech

OCTOBER 21, 2021

Dynamic number insertion (DNI) is used to enable marketers to assign unique phone numbers to different digital marketing campaigns in order to track the source of an inbound call. Most vendors also offer APIs to facilitate importing and exporting third-party data from external marketing and advertising systems.

Enterprise Management 102

Enterprise Management Marketing Automation Services Marketing Management Analytics 102

Envy

JANUARY 22, 2019

As a marketing agency, we have a growing need to create videos for our cyber security and tech clients as well as ourselves, and we needed to find the right platform for us; no easy feat when there are dozens of options and hundreds of features to evaluate. The evidence is overwhelming ; one-third of online activity is spent watching videos.

Enterprise Management 91

Enterprise Management Paid Search Agency Work Management Video Marketing 91

chiefmartech

DECEMBER 21, 2015

Insert “stack” joke here.). Adtech-based display advertising is going to get kicked in the bal… balance sheets. But what I think is really going to hurt is that advertisers are going to have new paid channels to invest in that have greater efficacy. Native and social advertising will grow too. #4.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Marketing Insider Group

SEPTEMBER 11, 2013

There’s a lot of debate these days around sponsored content and the more recent term of “native advertising.”. Is sponsored content different from Native Advertising? Native advertising is not always content marketing. For example, a native advertisement embedded into my Facebook news feed is still an ad.

Rules 100

Rules Advertising Agencies Advertorials Paid Search Agency 100

Marketing Insider Group

JULY 15, 2014

Today, agencies are absorbing the impact of programmatic buying, the increasing backlash against interruptive techniques from consumers, the decreasing number of ways to “game” search engine optimization and the decline of insertions with traditional media channels. Brands will continue to partner with agencies and publishers.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies Paid Search Agency Storytelling 100

Anyword

SEPTEMBER 29, 2021

The user simply needs to insert the URL so that the AI can analyze the marketing text on that page; select their industry; and indicate what kind of copy needs to be generated. Programmatic Advertising. Programmatic advertising involves RTB (real time bidding) for ad inventory on numerous media such as video, social, and mobile.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52