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Round-up of this week’s AI-powered marketing technology releases

Martech

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. 55% think consumers will find a brand less authentic if it uses AI-generated content in marketing or advertising. believe AI will lead to substantial job losses in their industry within the next 3 to 5 years.

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. According to Google, only 50 percent of marketers say they’re confident in their knowledge of digital advertising, hence this portal can help you brush up on different paid strategies or learn where to start from scratch.

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Advertisers Want Their Data (or else!)

Bionic

With the latest ANA industry standards, ad agencies who are unable (or unwilling) to provide advertisers with access to their advertising data will erode trust and risk losing clients in 2020 reviews. In contrast, data-centric agencies will build trust and win new clients. Bionic agencies stand to gain the most.

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. The B2B buyer’s journey can vary depending on your organization and industry. They might search for “content marketing agencies” and look for reviews, benefits, and recommendations to help them find and choose a specific solution.

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The ultimate brand guide to helping consumers achieve data harmony

ClickZ

The advertising industry is restructuring around privacy, spawning a new market for ethical operations. The company is an intelligence platform for brands, agencies and publishers that offers pro-privacy targeting solutions—proposing a new framework for targeted advertising centered on privacy.

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Podcast Advertising: 5 Experts Reveal Their Secrets

Hubspot

The podcasting industry has continuously grown since 2013. That's why it's important to consider podcast advertising for your brand. Here, you'll learn everything you need to know about podcast advertising — from top podcast advertising strategies to advertising rates and networks. According to Infinite Dial , U.S.

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Why Your B2B Business Needs a Customer Loyalty Program

The Lead Agency

For example, positive experience directly impacts WOM, which alone is powerful enough to generate more than twice the sales of paid advertising in B2B. B2B loyalty programs possess unique aspects of a B2B enterprise, and require more customised and customer-centred industry strategies. Tiered incentives.

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