Marketing Insider Group
JANUARY 31, 2023
There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Why Review A Marketing Agency’s Capabilities?
Stevens & Tate
OCTOBER 3, 2022
Marketing campaigns were often built using subjective creative instinct and little else. However, now that advertisers have access to significant amounts of data, including personal customer information as well as audience behaviors, creative decisions are being informed by their data.
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The Point
FEBRUARY 28, 2023
In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. Why are channel partners leaving so much money on the table?
Square 2 Marketing
NOVEMBER 16, 2021
One of the best ways to get your message out quickly to highly targeted prospects is to work with partners. These are companies that aren’t competitors but serve the same target market. Affiliate Marketing Partner Marketing Joint Marketing Programs with Partners
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If you’ve never used auction techniques to drive engagement in your employee, channel partner or customer rewards programs, you’re missing out! Find out why and how to in this Best Practices Guide from industry leader Reward Paths.
The Point
AUGUST 27, 2019
In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – is its ability to target specific audience demographics: job title, industry, etc.
Sprout Social
FEBRUARY 11, 2021
It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities.
Marketing Insider Group
NOVEMBER 8, 2021
Is your marketing strategy falling short of its goals? Are there marketing tactics you want to try but can’t seem to find time for? If you answered yes to any of these questions, it might be time for your company to hire an outside digital marketing service. Content Marketing
Single Grain
JUNE 30, 2022
To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We'll also share some tips on hiring the best agency to run effective ad campaigns for your business.
Marketing Insider Group
MAY 10, 2021
Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding.
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Veteran B2B loyalty marketers know that the reward redemption experience in any program is often governed by a strange two-headed phenomenon commonly referred to as The Gemini Effect. Find out more about how to maximize the effectiveness of your customer or channel partner incentive programs from industry leader Reward Paths.
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Sprout Social
JUNE 17, 2019
Across our product, marketing, sales and success organizations, we have team members that have experienced the highs and lows of working at agencies, from boutique and startup agencies to large and enterprise agencies … and everything in between. And from that experience and in our work every day with our agency customers, we have seen the time, creativity and commitment that agencies put in to deliver clients the best and most creative campaigns possible.
Single Grain
APRIL 3, 2020
If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Bonus: We created a video detailing the playbook that Eric used to take Single Grain from zero to a 7-figure agency.
The Point
MAY 30, 2014
Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Melnick posits his question largely on the basis of IDC research that shows the rate of growth in digital marketing spend amongst technology companies significantly outpacing the equivalent growth of digital marketing as a percentage of agency revenue.
Industrial Marketer
DECEMBER 15, 2021
The disruptions of the past few years have sent many industrial companies looking for new partners and customers, perhaps driven by supply chain chaos, replacing lost revenue or taking advantage of emerging markets. Strategy ideal customer profile Industrial Marketing Podcast
Industrial Marketing Today
AUGUST 27, 2012
Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. For the sake of simplicity, I’ll refer to it as digital marketing in this post and state that content is what drives this engine for generating qualified leads and creating sales opportunities. This has worked great in the past but the Internet and digital marketing have changed how that process works today.
Single Grain
AUGUST 24, 2022
The number of advertising services is increasing day by day. This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. Content marketing.
Marketing Insider Group
MAY 30, 2019
Marketers agencies typically identify with a single customer relationship management (CRM) platform. They consider themselves a “HubSpot Agency” or a “Salesforce Agency” and tout their mastery of their preferred CRM to prospects, clients and partners. There are a million articles that compare HubSpot and Salesforce—two of the most popular CRMs in the industry—based upon their […]. The post HubSpot and Salesforce: Rivals or Partners?
Sprout Social
JUNE 24, 2019
Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. As we evolve our agency offering and build on the learnings and collaboration we’ve had with our founding members, we want to take a moment to recognize these agencies, who offer excellence to their clients in social media day in and day out. Here is a list of the agencies who helped found the program. The High Road Agency. MBT Marketing.
ClickZ
APRIL 8, 2021
30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle. Complexity has undermined the agency industry. To streamline, agencies are relying on technology and new software tools.
Industrial Marketing Today
MARCH 23, 2012
by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. Today, it is imperative that you consider your industrial website to be as important as your star salesperson. That’s because the way your industrial customers interact with you during their buying cycle has changed significantly over the past few years. Source: 2011 GlobalSpec Marketing Trends Survey).
Single Grain
FEBRUARY 24, 2023
‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Why Choose Disruptive Advertising?
ClickZ
FEBRUARY 9, 2023
As we navigate this evolving landscape, it is essential to remain aware of the industry’s movement towards a new standard for the appropriate and fair use of consumer data in advertising.
ClickZ
NOVEMBER 22, 2022
30-second summary: The advertising-sponsored media model continues to win as Netflix and Apple add new advertising and sponsorship opportunities to their ecosystems. While great for advertisers there is a flip side that needs to be considered from the consumer’s perspective.
Bannerflow
MAY 18, 2021
It’s no secret that the past year has been pretty heavy going for the travel industry and its advertising. It’s a perfect storm, meaning the travel industry will need to adapt when it comes to its advertising. Video travel advertising can make a bigger impact.
Single Grain
APRIL 29, 2021
The NFT market has leaped 2,100% to $2 billion in sales within the first three months of 2021. This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. Book My Free NFT Marketing Consultation. Influencer Marketing.
Stevens & Tate
JUNE 19, 2020
Does your company need help from a marketing agency? If you’ve never worked with a marketing agency before, it can be overwhelming to decide which one to partner with. Enjoy the article: 6 Reasons to Hire a Digital Marketing Agency.
Stevens & Tate
FEBRUARY 8, 2021
Here is what every creative advertising agency needs to know in order to endure the digital transformation today: Big Ideas Can Arise From Anyone Or Anywhere. Read our article: 4 Questions To Ask Yourself When Looking For Creative Marketing Solutions.
Bannerflow
MARCH 29, 2021
As a digital marketer, you are constantly trying new things. Gaming is the world’s largest entertainment industry. Yet – a lot of marketers have still not tried gaming advertising. What is advertising in gaming? What is advertising in esports?
Industrial Marketing Today
APRIL 14, 2012
April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. I learned my business in the early years by doing production work for other ad agencies and printers around town. Back then, print media was the center of the universe for B2B marketing. Given my engineering background, I naturally approached manufacturers and industrial companies in Houston, primarily in the Oil & Gas industry.
accelerate agency
FEBRUARY 26, 2023
The rise of remote working has led to a huge increase in SaaS (Software as a Service) adoption, with the global SaaS market estimated to reach a value of $195 billion during 2023. In an increasingly crowded market, you need to make sure your SaaS company stands out.
Marketing Insider Group
MAY 2, 2022
If your company operates in a highly technical industry, content marketing is probably not for you — right? Every company today — technical industries included — need content marketing to reach their target audience. What is a technical content marketing agency?
Sprout Social
FEBRUARY 5, 2019
The Sprout agency team and I work with 1,000 agency partners and thousands of agency customers. These social media and digital marketing agencies offer best-in-class services and consulting to their clients, big and small. One in five provide full-service marketing to clients, and nearly 25% have a full-blown paid social media services offering to supplement the integrated marketing campaigns they execute on social. Agencies
readwrite
MAY 14, 2022
The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. Has the Largest Programmatic Advertising Market. In 2021, marketers in the United States spent 41.2
Matchcraft
APRIL 28, 2021
2021 is already looking sunny and we are really looking forward to what the rest of the year has in store for the ad-tech industry. Resellers and agencies looking to not just float but swim, in the digital marketing space, must watch out for upcoming and incoming industry trends.
Sharpspring
JULY 27, 2021
With the term “lead nurturing” trending lately, you’ve probably noticed that a hot topic in conversations about sales and marketing recently has been lead nurturing funnels and programs. This strategy applies to all levels of business and all industries, but the tactics for execution can vary.
Sharpspring
JUNE 29, 2021
2021 Agency Outlook: Through the Pandemic and Beyond. While we all adapted as best we could to the pandemic, now though, as things are opening up again many marketers are asking “what’s next?” The last year’s uncertainty gave way to some pessimism in the industry.
accelerate agency
NOVEMBER 9, 2022
accelerate agency has been shortlisted for the 2022 Drum Awards Digital Industries (a.k.a. Last week we received 5 nominations in the US Agency Awards, and the week before this we were named a finalist in 6 categories in the UK Search Awards.
accelerate agency
NOVEMBER 9, 2022
accelerate agency has been shortlisted for the 2022 Drum Awards Digital Industries (a.k.a. Last week we received 5 nominations in the US Agency Awards, and the week before this we were named a finalist in 6 categories in the UK Search Awards.
Matchcraft
FEBRUARY 14, 2023
Today, the use of machine learning and AI in the marketing industry is rapidly growing and evolving. According to a study, marketers’ use of AI rose between 2018 and 2020, jumping from 29% in 2018 to 84% in 2020. How can Ad Agencies use Machine Learning Effectively?
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