Launch Marketing

JANUARY 11, 2024

When you get excited to launch your product or company, it can be easy to get weighed down by the amount of planning it takes to put a launch together. With these in place, you and your team can achieve a successful launch and kickstart lead generation. With so much on the line, you must get marketing right. But where do you start?

Lead Generation 103

Lead Generation B2B Marketing Lead Scoring Lead Ranking 103

Webbiquity

DECEMBER 19, 2023

and a couple of oddball guest posts that generated a surprising degree of interest. 9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. With no further ado, here’s the list.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). This explosion of options has revolutionized media planning. With so much on the line, advertisers need to get it right.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

QuanticMind

JULY 13, 2023

Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027. Test Your Digital Advertising Knowledge! This week’s hot topic: digital advertising regulation.

Copyright 52

Copyright Paid Search Agency Marketing AI Advertising Agencies 52

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Don’t let anyone else tell you different.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Valasys

APRIL 19, 2024

Advertisement and marketing are among the top pieces of an effective business plan, which companies can only do within the modern-day competitive market. This is where the relevant experience for a suitable ads agency can add tremendous value. Therefore, ad agencies create great value even for the most resourceful companies.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Bionic

MARCH 17, 2024

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. Altman’s prognostication is sending shockwaves through the advertising industry. It reveals his lack of knowledge of the work at ad agencies (he can’t know everything, right?). AI will free ad agency workers from drudgery.

Paid Search Agency 70

Paid Search Agency Marketing AI Advertising Agencies Ad Agencies 70

Marketing Insider Group

MAY 4, 2021

While you are likely posting on your social media profiles, using email marketing, and using other common distribution models, it’s hard to amplify unless you have a plan and tools to elevate your efforts beyond general posting. You can post on your social media profiles organically as the first means of distribution.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Martech

OCTOBER 13, 2023

The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. advertisers plan to integrate programmatic DOOH in multi-channel campaigns. Better data allows for a holistic view that enables better measurement of the ads’ effectiveness.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 118

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. However, savvy brands recognize that staying invested in media during slowdowns can pay dividends.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Brand Identity Branding 120

Bionic

JANUARY 20, 2023

The 2023 advertising forecast is, well uhh… it’s complicated. The word “flexibility” has jumped out front as an early contender for advertising’s word of the year. Every advertising forecast says essentially the same thing: “with all the uncertainty of 2023, we’ll need flexibility in media buying.”

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Media 96

Media Advertising Agencies Paid Search Agency Forrester 96

New North

MAY 8, 2023

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. Start with our Lead Generation Quick Start Guide for MSPs. This is a pretty hard-and-fast rule.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Outgrow

APRIL 15, 2021

How to Create a Demand Generation Funnel - Strategy+Examples. The ultimate goal of a marketing strategy is to make the buyer’s journey and the demand generation funnel smooth. But, what is demand generation and how do you create a funnel that converts maximum prospects into paying customers? What Is a Demand Generation Funnel?

Demand Generation Agencies 94

Demand Generation Agencies Top of Funnel Demand Generation Demand 94

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

Bionic

OCTOBER 21, 2023

In a 30-day experiment, we pitted LinkedIn Ads against Google Ads to see which platform offers the best value for our advertising spend. Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising. Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Launch Marketing

AUGUST 23, 2023

Outsourcing the VP of Marketing role to an agency has several advantages: External expertise: Stemming from their collaboration with clients across diverse industries, agency leaders offer a distinct perspective and exposure to various approaches for marketing endeavors, mediums and campaigns.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. 2 most important factor for US brand-side marketers when selecting an agency.” Price is the only factor above creativity, making it crucial for agencies and brands wanting to get ahead.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 91

Marketing Attribution Creativity Analytics Paid Search Agency 91

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Just yesterday, Digiday reported how Google, Meta, Havas, and Horizon are increasingly focused on, and investing in, AI-powered advertising. Can AI Really Replace the Human Touch in Media Planning?

Media Plans 91

Media Plans Media Advertising Agencies RFP 91

Martech

MARCH 14, 2023

ChatGPT has been taking over every social media feed and news headline since its debut in late 2022. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. This article was co-authored by Nicole Greene.

Marketing AI 124

Marketing AI Enterprise Management Paid Search Agency Work Management 124

SocialPilot

FEBRUARY 29, 2024

Social media is indeed a powerful tool to achieve various marketing objectives like reaching a wider audience, increasing brand awareness, fostering customer engagement, and cost-effectively generating leads. We will help you navigate the murky waters of social media management pricing models.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Social Media 52

New North

AUGUST 29, 2023

If you’re a B2B marketer, you’re responsible for generating leads. So where do you go to generate leads? Are you searching for B2B lead generation companies to help fill the gap? What should you be looking for when analyzing B2B lead generation companies? Prospects aren’t picking up the phone.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. It’s no wonder that 51% of listeners pay more attention to the format’s ads than any other media. Take short-form web videos, for example. hours per week listening to podcasts.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

seo.co

SEPTEMBER 25, 2023

It’s a good time to be an SEO agency. That’s where good SEO agencies come in. Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Starting a generic “SEO agency” is a bad idea, in part because competition is stiff.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Only B2B

DECEMBER 29, 2022

Your business relies on generating qualified leads and making sales. So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. So let’s go into the top 7 lead generation tactics for 2023.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Top Rank Marketing

AUGUST 25, 2023

Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72 Social Media Today Video dominates social time—but it’s reaching a saturation point When it comes to how much time U.S.

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Choozle

JULY 14, 2022

It takes money, people, and time to plan, create, and execute compelling programmatic advertising campaigns for each phase of the customer journey. In this, the seventh and final chapter of our series on programmatic success, we explore best practices for effective resource allocation across programmatic advertising channels.

Allocation 79

Allocation Resources Work Management Paid Search Agency 79

QuanticMind

AUGUST 29, 2023

Here, we discuss some key aspects of digital trust in financial services marketing and provide recommendations for how financial advertisers can strengthen that trust with consumers. This level of data activation can inform a highly measurable approach to media buying. The caveat here, however, is the handling of this data.

Trust Marketing 79

Trust Marketing Paid Search Agency Service Advertising Agencies 79

Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. Related Article: Discover the impact of generative AI on SEO and how to align your search strategy with the latest developments.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Sprout Social

NOVEMBER 22, 2022

The demand for social media and content outsourcing is growing. In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. Starting your own social media marketing agency.

Paid Search Agency 98

Paid Search Agency Paid Social Agency Advertising Agencies Marketing Agencies 1 98