Sword and the Script | B2B

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Hubspot

AUGUST 21, 2023

While the traditional, one-off funnel method focuses on attracting leads and nurturing them into sales, the flywheel approach uses inbound marketing and other strategies to build long-lasting customer relationships. Start advertising on marketing platforms using the messages you’ve just created for various audience members.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Single Grain

NOVEMBER 18, 2019

They’re the gatekeeper for outsourced content, ensuring that it meets the brand's high standards. Develop lasting relationships with top-quality copywriters and they’ll become one of your most valuable assets. Your SME editor can propose pitches and agency authors will compose pieces to be reviewed and approved before publication.

Paid Content 106

Paid Content SME Product Tips 106