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Round-up of this week’s AI-powered marketing technology releases

Martech

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. 55% think consumers will find a brand less authentic if it uses AI-generated content in marketing or advertising. 49% use generative AI tools at least once a week; 11% daily. of entry-to-mid-level employees.

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Podcast Advertising: 5 Experts Reveal Their Secrets

Hubspot

That's why it's important to consider podcast advertising for your brand. Here, you'll learn everything you need to know about podcast advertising — from top podcast advertising strategies to advertising rates and networks. Podcast Expert Advertising Strategies. It's not always about measurable ROI.

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

For marketers or agencies with larger budgets, interest in running multiple PPC campaigns, or who just want more automated features, Optmyzr offers slightly more advanced tools for creating and managing campaigns in bulk. “I Cost: Free to Google Ads advertisers. Cost: Free to Bing advertisers. Google Ads Editor.

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How to Use Google Ads Keyword Planner, According to 5 Specialists

Hubspot

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. Keep in mind that the competition isn't referring to how difficult it is to rank for that keyword, but rather how many advertisers are bidding on that keyword in PPC ads. You can also look at a forecast of the MSV.

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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal. Revenue forecasting. Apps for agencies. Google Ads -- online advertising. Growth in App Partners and App Adoption. Employee advocacy programs. Call system integrations.

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Why Isn’t My Link Building Working?

seo.co

Link building should also increase your referral traffic; each new link you build serves as another portal to your site, and if that portal is relevant to your audience, at least a portion of your readers should be inclined to click through. This is, after all, quite similar to what any PR agency does. Ground-Level Issues.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

Search engines like Google rule the world of digital advertising. They should be able to forecast the long-term value of content and allocate budgets for them accordingly. Plan PPC campaigns, set budgets, and oversee the creation and implementation of different online advertising campaigns to attract more customers.

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