Research Tips for B2B Marketing

MLT Creative

Why focus groups? Focus groups are an adaptable research tool that can be used to discover a multitude of things, from an assessment of a product, to its potential issues or weaknesses, or just the lay of the landscape and how the product fits into it.

The Emotion found in Social Data

Buzz Marketing for Technology

Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. Ideal Customer Persona – made with Social Data Some advertising agencies charge you hundreds of thousands of.

Social 236

Check-in Meetings: Good Communication Creates Better Agency-Client Relationships

Marketing Action

Creating better agency-client relationships can be a challenge, which is why regular meetings and check-ins are an important part of keeping these partnerships running smoothly. When I worked at an advertising agency, we had one client that trusted us completely.

Agency 105

Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

Between 1963 and 1966, Gibbs Ivory Castle – with its advertising agency, Lintas – published 11 issues of Arrow, a high-quality, eight-page photogravure comic book of adventure and comedy strips, articles, and competitions – with some subtle oral hygiene messaging thrown in.

B2B Testimonials: Single Case Study Or Summary of Stats?

MLT Creative

Sometimes it can be difficult to choose between focusing on one case study or a statistical summary of consistent results. Vann Morris is the director of buying behavior studies with the Atlanta B2B advertising agency, MLT Creative.

Confess or Deny? Choosing Your Strategy in B2B

MLT Creative

See my previous post on Sense-making Theory for some tips on this, and I would also recommend holding focus groups , which foster a kind of group synergy that unearths information that may otherwise have been unattainable in a one-on-one setting.

Secondary Research in B2B Marketing

MLT Creative

Researching your target audience before you interact with it can give you a better understanding of relevant issues you can then use to guide the interview or focus group. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

B2B Marketing Research: Developing Your Research Proposal

MLT Creative

focus groups, one-on-one interviews, etc.). Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

Marketing Agency Leaders Discuss: The New Agency Model for Success

Marketing Action

It used to be that companies hired advertising agencies to come up with exciting new ways to popularize their brands – and that was mostly it. Most marketers decided that they could trust their instincts – and their focus groups – to figure out what was working and what wasn’t.

The Top 5 Super Bowl-Themed Marketing Stories of the Week


For inbound marketers, this means watching loads of 30-second commercials and wondering if all the advertisers' money was well spent. Needless to say, this week's round-up is focused on Super Bowl-themed marketing. For advertisers, it challenges the effectiveness of those $3.8

Facebook Says These Are the 15 Best Brands on Facebook


On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. Agency: Droga5.