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Slow and steady content-creation wins the Google Search race


Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” What content to blog for Google search success.

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How to Target Generation Z in B2B Marketing

KoMarketing Associates

There are a few areas of focus, such as customer service and advertising, that will be slightly different for this demographic. For your business, it might not make sense to have an app, but for others, it can provide valuable and useful features that go beyond a mobile website.

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11 Thought-Provoking Guides to Content Marketing for 2014


About the same number of Google search visits as a typical week (not surprising; one wouldn’t expect a short-term burst of traffic to have a significant immediate impact on search visits). What impact are blogs having on corporate website traffic in search?

SEO FYI: Much Ado About Meta Description Tags

MLT Creative

The debate on the HTML meta tags’ relevance and usefulness in search engine optimization continues. According to Search Engine Watch , we witnessed the demise of the meta keyword tag years ago. To meta tag or to not meta tag.

The Ultimate Guide to Advertising in 2018


When you hear the word “advertising,” what comes to mind? Do you think of banner ads on your favorite website? While most of us have a pretty good idea of what advertising looks like , it’s a little harder to nail down exactly what it means — and how to do it well. Advertising

Elevating Your B2B Blog Q&A

MLT Creative

Does your blog article contain keywords that will help it get found via search engines? Increasing your blog’s SEO gives more visibility to not only your particular blog post, but also to your entire website.

Looking Back at 300: Top 10 Posts


10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle. B2BMarketingSmarts , April 20, 2010 Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. But Facebook?

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.