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Can Old Database Marketers Learn Digital Tricks?

Customer Experience Matrix

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

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Unica and Alterian Lead Database Marketers to the Digital Promised Land

Customer Experience Matrix

The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. They did move from direct mail to email, but those are pretty much the same thing.

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B2B Lead Generation Companies – Right Way to Choose

Binary Demand

Choosing the correct agency to collaborate with will assist you in developing solutions and provide you with answers to this extensive list of queries. Credible prospect generation firm More likely to be able to assist you are agencies with a solid reputation and positive reviews.

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B2B Lead Generation Companies – Right Way to Choose

Binary Demand

Choosing the correct agency to collaborate with will assist you in developing solutions and provide you with answers to this extensive list of queries. Credible prospect generation firm More likely to be able to assist you are agencies with a solid reputation and positive reviews.

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In Defense of Unsolicited Email

The Point

I’ll even agree that any type of “spray and pray” advertising – the type that makes no attempt to target the right audience, deliver relevant content, or offer information of value, should be frowned upon if not outlawed completely. Email, and even direct mail, is primarily used for lead nurturing, not lead acquisition.

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Clarifying the Differences Between Database and Digital Marketing

Customer Experience Matrix

post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.

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Lead Gen: A proposed replacement for BANT

markempa

In the case of email, if we don’t know the sender, then we’re trying to see if the email is junk mail. For example, if that field contains the name of a company, we suspect it’s some kind of advertisement or triggered email. If the call is from my agency, then X, or if it’s from overseas, then Y, and so on.

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