advertising-agency 
Binary Demand
MAY 30, 2023
Lead generation is the lifeblood of any business. And this necessitates investigating new lead generation methods. Therefore, top-tier lead generation is essential to your sales pipeline. Let’s take a closer look at what best B2B lead generation companies can do for you. What are lead generation companies?
Binary Demand
MAY 30, 2023
Lead generation is the lifeblood of any business. And this necessitates investigating new lead generation methods. Therefore, top-tier lead generation is essential to your sales pipeline. Let’s take a closer look at what best B2B lead generation companies can do for you. What are lead generation companies?
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Customer Experience Matrix
FEBRUARY 2, 2010
Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).
Customer Experience Matrix
FEBRUARY 1, 2010
The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. Alterian has already made big bets in social media and Web content management, which are also well beyond the scope of traditional database marketing.
The Point
MARCH 18, 2014
I’ll even agree that any type of “spray and pray” advertising – the type that makes no attempt to target the right audience, deliver relevant content, or offer information of value, should be frowned upon if not outlawed completely. This is the only way that email is going to survive as a useful tool for any of us.”. Those days are long gone.
The Point
JUNE 1, 2010
To learn more, I talked with Mark Talkington, a senior sales executive with Blockdot , a Spear Marketing Group partner and world-renowned digital studio specializing in Interactive Entertainment and Advergaming technologies. HS: What kind of companies are using games for marketing? Demand generation? Brand awareness? Absolutely.
Customer Experience Matrix
FEBRUARY 3, 2010
post described the different mindsets of database and digital marketers but it was pretty short on differences between the two marketing methods themselves. DB or Not DB Database marketing is built around a marketing database that contains addressable, identifiable individuals.
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