Build a Custom Media Planning System without Getting into Trouble


Bionic just released new software that enables you to build your own custom media planning system. You can now easily customize Bionic’s media investment management platform to meet the unique needs of your organization, your clients, and each of your campaigns.

Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. But seriously, my buddy honestly wanted to know – so what can you do with all this good social media analytics that you talk about?

A Helping Hand and Then Some For the Data Driven CMO

Modern Marketing

According to a recent study conducted by the Argyle Executive Forum and sponsored by the Oracle Marketing Cloud, “Sixty-six percent of CMOs are focusing on transitioning into a data driven department and seamless omni-channel customer experiences.”

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Streamline Your RFPs with New Automation


Bionic today revealed new automation aimed at streamlining the painful RFP process for media planners, media buyers, and ad salespeople. There are hundreds of thousands of media options available for advertising. Changes to the RFP Tool for Media Planners.

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11 Thought-Provoking Guides to Content Marketing for 2014


24 Epic Ideas for Connecting with Your Customers – Content Marketing Playbook by Content Marketing Institute by Cox Business BLUE. What Content Marketing Needs to Rule in the Post-Advertising Age by Content Marketing Institute.

Senior Living Marketing Experts Dan Gartlan and Nicole Wagner to be Featured at LeadingAge Illinois from April 2-4, 2019

Stevens & Tate

Wagner will explain how to drive engagement online through both social media and content marketing in addition to providing a useful guide on the steps to take after a website has been launched. LOMBARD, IL.,

7 Engaging CMO Interviews From 2016

Modern Marketing

As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. You make the best media plan you can come up with.”

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B2B Marketing & Scientific Research: How the Brain Interprets Online Relationships

MLT Creative

BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” Relationships Can Motivate Buying Behavior So when you are trying to talk the C-suite into a social media plan, include how your target audience’s brains process these online relationships the same as offline ones — and how that can help you motivate their buying behavior.

Predictions: Will Data-Driven Marketing Dominate in 2019?


Expect to see issues such as the importance of aligning measurement with business goals, customer data platforms, trust and transparency, automated workflows and how to get ahead by understanding the new TV ecosystem. Alongside traditional media, they have a whole new array of channels, played out on a wide range of devices, which are being fully embraced by the consumers they hope to reach.

Can Accenture Take Over Advertising?


To develop advertising and marketing creative for its clients. The move is the latest in a string of developments that are pitting consultancies against agencies. How big are digital agencies born of strategic consultancy firms? B2B Media Accenture agencies Consultancies

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. It’s a good choice for agencies, too.