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Who Will Win the War for TV Ad Dollars?

Contently

Yet brands are still spending plenty of money on TV advertisements. In other words, the network is making more money on fewer viewers , which seems to run counter to the rules of advertising economics. “It’s inevitable and already starting to occur,” said Rahul Chopra, CEO of NewsCorps social news agency Storyful.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

GeniusRocket – Genuis Rocket – There’s a better way to do advertising. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. . Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency.

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B2B Demand Generation: Picking the Right Channels for your Content

Inbox Insight

60% of marketers create at least one piece of content each day ( eMarketer ). Advertising. Don’t ignore the early stages of the demand generation process: advertising is a great way to raise the profile of your brand and the problems your products can solve. Email marketing. Get reading!

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.