Contently

OCTOBER 14, 2020

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing. I got into podcasting during its first wave in 2005. Scarlet: A global misdirect.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. One secret the legends of advertising didn’t know was the power of employee-generated content. Get creative and give them a name.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Building marketing and advertising campaigns that target individuals rather than the masses can hugely impact your leads, conversions, and sales. Personalization. Keep content current.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Martech

FEBRUARY 24, 2022

The course materials were designed and presented by Patrick Johnson, CEO and founder of the global AR agency, Rock Paper Reality. It drives real value for marketers, advertisers, and their customers.” Creative Communication Beyond VR and AR on Futurelearn.com. Masters in immersive marketing?

Planning 128

Planning Advertising Agencies Paid Search Agency Mobile Advertising 128

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. He is the founder of Supercool Creative Agency.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Onalytica B2B

NOVEMBER 1, 2017

Bio: Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing Training business since 2006. I spent a few years as an executive at other Digital agencies before beginning my own in 2006.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

The Customer

JANUARY 22, 2024

To make a little sense of it, I brought a few of the bright minds I know from marketing, and advertising to offer additional perspectives and walk and talk together. (Of We should give our agencies the chance to play and breathe to allow the creative process and AI to go places we might not have thought of.”

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Walker Sands

APRIL 13, 2023

Creative B2B marketing approaches have become a differentiator, making now a smart time to branch out into influencer programs. Typically, B2B influencer marketing uses a consistent, long-term approach, leaning on owned content like blogs or podcasts to establish credibility and keep your strategy nimble.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Thought Leadership Paid Search Agency 52

ClearVoice

MARCH 14, 2024

Improved content marketing ROI: Content collaboration can be more cost-effective than traditional advertising. Innovation and creativity: Collaborating with partners can spark creative content ideas that may not have been considered in-house. Diverse content formats: Different audiences have different content preferences.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Bluetext

NOVEMBER 15, 2023

Welcome to Digital Doorways, the podcast that invites you to explore the transformative journey of advertising and marketing through the eyes of a true industry luminary. I’m your host, Jason Siegel, founder of Bluetext, a global digital creative agency. billion in December 2014.

Advertising Agencies 26

Advertising Agencies Creativity Paid Search Agency Thought Leadership 26

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Onalytica B2B

APRIL 11, 2017

From experience, if you’re looking for an immediate route to market with snappy measurable results, PPC and social advertising come into play for most startups. As Neil Schaffer discussed in the Onalytica Podcast , influencer marketing is most effective when a genuine relationship has developed between the brand and influencer.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

LeadsRX

JANUARY 12, 2022

Vancouver, BC — Wednesday, January 12, 2021 — Unbounce , the leading conversion intelligence platform, today announced the acquisition of LeadsRx , a marketing analytics SaaS platform that makes it easier for marketers and agencies to measure the performance of their marketing channels.

Marketing Attribution 80

Marketing Attribution Analytics Advertising Agencies Paid Search Agency 80

Porch Group Media

NOVEMBER 15, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. They were housing selfies to sell to creative agencies for whatever purposes, and people were consenting to give them those rights to their own image.

Privacy 52

Privacy First-Mover Advantage Paid Search Agency Advertising Agencies 52

Crimson Marketing

APRIL 7, 2015

John Wanamaker infamously stated: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ” More than a century later, Wanamaker’s lament is finally beginning to be a quaint ghost of Advertising’s past. drive scale, reach, and efficiency,” without sacrificing creative.

CMO 100

CMO Advertising Agencies Paid Search Agency Ad Exchange 100

ClickZ

SEPTEMBER 29, 2020

A brand or publisher’s first-party data can reveal that a person is male, from Manhattan and listens to news podcasts on his drive to work every morning. For example, one of our agency partners discovered that their client was missing connecting with a huge revenue-generating fan base when they just relied on first-party data.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Ideal Customer Profiles Privacy 119

B2B Digital Marketer

DECEMBER 8, 2022

This includes strategic thinking, creativity, analytical ability, and the ability to communicate effectively with both internal teams and external stakeholders. Avi Kumar is the founder and CEO of KUWARE, Inc, a marketing and advertising agency based in Austin, TX. Recently Avi acquired the white-label PPC agency InvisiblePPC.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing & Strategy Ad Agencies 52

Zoominfo

DECEMBER 19, 2018

Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. The Koozai YouTube channel is made up of a creative group of digital marketing experts.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Digital Marketing World Forum

JANUARY 24, 2020

Sometimes referred to as non-ads, they can be a tricked-out way to make advertising funner, and they’re loved from all walks of consumer life. Get Creative. Not all marketers are creatively equal. Tateossian is also an MIT Blockchain Technology and AI certified expert, thought leader, entrepreneur, podcast host and speaker.

Paid Search Agency 101

Paid Search Agency Ads Advertising Agencies Digital Asset Management 101

Onalytica B2B

AUGUST 7, 2018

House of Representatives, Rhode Island Congressional race, followed by Alex and Ani’s creative marketing team that built their annual revenue from $2.2 Podcasts, webinars, whitepaper, speaking opportunities, product development. HOW DID YOU GET TO BECOME AN EXPERT IN INFLUENCER MARKETING. million in 2010 to $230 million in 2013.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

ClickZ

FEBRUARY 21, 2020

Tamara McCleary is the CEO of Thulium, a marketing and digital consulting agency specializing in social media brand amplification, influencer marketing, and thought leadership. Jay Richman is the Vice President of Advertising and Marketing Technology at Spotify. Tamara McCleary (Thulium). Jay Richman (Spotify).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Outbrain

FEBRUARY 10, 2022

We recently sat down with Jules Hall, CEO and Founder of advertising agency, The Hallway, to discuss digital advertising, upcoming trends and challenges in the industry. Find out what Jules has to say about moving consumers with Affective Ideas, the importance of personalisation in advertising, and his favourite ad campaign.

Paid Search Agency 36

Paid Search Agency Advertising Agencies Ad Agencies Advertisements 36

Choozle

JUNE 16, 2021

Digital advertising, and the various tactics available within it, have given some D2C brands the ability to reach consumers in a new way. To better understand the strategies for targeting locally for a D2C wellness brand, we chatted with Phil Wocken, Strategist at Adventure Creative.

Creativity 52

Creativity Tactics Brand Identity Branding 52

Vidyard

JULY 8, 2019

Learn more about where each option shines—in-house video production vs. outsourcing—and when to use them, straight from the Vidyard experts on the Video Island Podcast. Learn from the video experts—subscribe to the Video Island Podcast! “It’s harder to get that agency back for a quick reshoot.”

Video Marketing 105

Video Marketing Product Advertising Agencies Paid Search Agency 105

Vidyard

JULY 8, 2019

Learn more about where each option shines—in-house video production vs. outsourcing—and when to use them, straight from the Vidyard experts on the Video Island Podcast. Check Out the Video Island Podcast The Video Island Podcast answers all of your questions about making great videos, from pre to post production.

Video Marketing 65

Video Marketing Product Advertising Agencies Paid Search Agency 65

Atomic Reach

JANUARY 3, 2019

He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. Find her on Twitter & LinkedIn. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

GrowPowerful

SEPTEMBER 12, 2022

On the podcast this week, GROW Powerful’s Managing Partner, Brett Schklar brought attention to a particularly problematic and confounding issue which has been recently plaguing CEOs and business leaders who are embracing Fractional Leadership: Fake Fractional CMOs. Two Sides of the Fake Coin: Wannabe’s & Retirees. Even worse: The results?

Advertising Agencies 52

Advertising Agencies CMO Work Management Ideal Customer Profiles 52

Zoominfo

OCTOBER 5, 2021

Duct Tape Marketing Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Featured Video: How to Ask for Help (The Right Way).

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Porch Group Media

SEPTEMBER 9, 2020

One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees. In fact, respondents reported that almost 32% of work has shifted from external agencies to in-house teams and this trend is only expected to grow. Martech continues to be a strong category in which CMOs are spending.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Spiralytics

MARCH 13, 2024

They captivate millions with their unique blend of authenticity and creativity. On top of this, she is also a model for bikinis and is the face of JAG Jeans, with advertisements showcasing the JAG Ivana Jeans. Her authenticity and creativity jump out in every video she creates, evoking laughter and joy from her audience.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

ClearVoice

NOVEMBER 2, 2018

Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Great for: SEOs, agencies, content marketers, and digital marketing generalists. Date: Mar. 20-22, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Martech

OCTOBER 4, 2021

When you’re reading through a news outlet, or an ad you hear while streaming music, or your favorite podcast, but it also can be found in less obvious places, like a conversation you overheard in a coffee shop, or a certain brand that you’re seeing everyone wear at the gym.”. Why we care. Why we care.

Acquisitions 90

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 90

ClearVoice

JUNE 17, 2019

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor. This shift is partially a result of ongoing fears that traditional “push” advertising doesn’t actually engage anyone, and that the distribution methods are inherently impossible to track and measure.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Oktopost

JUNE 14, 2021

It also means using techniques such as targeted advertising to ensure your demand generation is smartly applied, rather than using a scattergun, indiscriminate approach (as was the norm in advertising for some time.). Many SEO agencies also provide free keyword searching tools worth looking at before defining or booking a guest post.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145