Rain: The Growth Agency

DECEMBER 4, 2018

R2C Group, the data-driven creative and media agency based in Portland, Oregon is celebrating its 20th anniversary. Co-Founders Michelle Cardinal and Tim O’Leary founded agencies Cmedia and Respond2 in 1998 and 1999, respectively, and merged them to form R2C Group in 2005. We don’t believe in that.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Brand Identity Branding 40

nDash

NOVEMBER 30, 2020

“I am a freelance writer who provides content marketing solutions in a broad range of industries, from health and fitness, green living, sustainability, small business marketing and SEO. I work with small and medium businesses and agencies to create content that does exactly what my client requires. Digital marketing .

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Advertising Agencies 64

Zoominfo

DECEMBER 19, 2018

This channel is a must-watch for anyone interested in stepping up their marketing game. 2. Duct Tape Marketing. Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. The Koozai YouTube channel is made up of a creative group of digital marketing experts.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

ConvertKit

DECEMBER 21, 2020

Because ‘working in public’ is one of our values, I want to share a look behind the scenes at creating our campaign and give you some insights into the decision making and creative process that went into bringing it to life. Direct marketing is action marketing and if you’re not able to measure it, it doesn’t count.”

Campaigns 78

Campaigns Brand Identity Branding Paid Search Agency 78

Zoominfo

OCTOBER 5, 2021

This channel is a must-watch for anyone interested in stepping up their marketing game. Duct Tape Marketing Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. Koozai The Koozai YouTube channel is made up of a creative group of digital marketing experts.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

MLT Creative

JUNE 16, 2010

A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space.

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

Marketing Insider Group

JANUARY 24, 2013

GeniusRocket – Genuis Rocket – There’s a better way to do advertising. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. .

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

DECEMBER 15, 2011

BS Advertising | MBA Direct Marketing | VP of Marketing. BA Business | MS Integrated Marketing Communications | SEO Manager. Even David Armano – who leads all social/digital globally for Edelman, and is by all accounts a sharp guy – is a graphic designer and creative director by trade and training.

PR 128

PR Enterprise Management Work Management Marketing Management 128

Biznology

JULY 5, 2012

Some banner advertising and email rental lists are sold this way, as well. Several PR agencies have taken the big step of pricing their services on a pay-for-placement basis. Amid much hand-wringing among PR professionals, the model’s strong appeal to marketers is likely to mean continued experimentation. Pay per lead.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Bluetext

OCTOBER 31, 2022

Following the launch of the brand and a successful integrated go-to-market strategy that included PR, digital advertising, and social media, the firm went on a contract-winning spree and in less than two years, was acquired by industrial engineering juggernaut, KBR , for $800m. In less than six months, Centauri was born.

Lead Scoring 26

Lead Scoring Lead Ranking Advertising Agencies Marketing Strategy 26

The Mx Group

NOVEMBER 17, 2017

Consider targeting each account’s corporate headquarters with surround marketing, using out-of-home buys, geo-targeted direct marketing, and a dedicated pursuit budget to create really specific sales materials and videos. In this case, automation and scale matter a lot less. 11/17/2017. Leave a comment. About Nina Kuhlman.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Ambal's Amusings

SEPTEMBER 22, 2009

Today, Jonathan Kranz enjoys the confidence of numerous clients and agencies, but unlike most independent copywriters, his career didn't begin with them. "the power of the case study is rooted in its reality—a real story about a real client with whom the reader can empathize." " Jonathan Kranz's Bio.

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Online Marketing Institute

FEBRUARY 22, 2011

The use of highly targeted Direct Marketing will steadily increase in 2011. The most successful direct programs will find the perfect balance of integrating online media and traditional offline elements to reach their target audiences. The use of consumer-type communities will increase in the realm of B2B marketing.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

MLT Creative

FEBRUARY 28, 2012

We then utilized that research in our messaging and creative. We designed our messaging around what was most important to them, and used jeans in our creative that were similar to what they wore — and it worked. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

B2B 40

B2B Advertising Agencies Case Studies Case Study 40

MLT Creative

JULY 30, 2010

With that in mind, I’m an agency guy, so from an agency perspective in the B2B space, the number-one hardest thing seems to be getting buy-in from our clients. As the agency, we’ll step in to fill a void – whether it’s writing a blog or recognizing opportunities to leverage inbound for offline channels (e.g.

Inbound Marketing 40

Inbound Marketing Advertising Agencies B to B B2B Marketing 40

MLT Creative

JUNE 4, 2010

06/10/2010, Thursday BMA Atlanta: Summer Social at Uncle Julio's @ Uncle Julio's at Perimeter 6:00PM - 8:00PM Come join Atlanta area marketers for a night of eating, drinking and networking. Young is an account executive with the Atlanta advertising agency MLT Creative which specializes in business-to-business marketing.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Enterprise Management Mobile Advertising 40

Walker Sands

AUGUST 1, 2022

The world of advertising technology is a small but mighty segment of the media. When I was there, my editor moved to Direct Marketing News, which was owned by Haymarket at the time. When there was an open position there, she let me know, and I followed her, which was my first introduction to marketing.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

MLT Creative

NOVEMBER 10, 2010

” But when it came to the intricacies of the latest in B2B marketing matters, his disdain for progress was obvious. Back in the day, in his direct marketing prime, Boomer was the postcard king. Featured prominently in the marketing mix: a huge glossy, supercalendared postcard, trimmed in red. /mh. Supercalendered.”

Brand Identity 40

Brand Identity Branding B2B Advertising Agencies 40

MLT Creative

NOVEMBER 16, 2010

The latest report showed no surprises in where B2B marketers were going to allocate budgets in 2011. Inbound marketing , SEO, email and social media spending is expected to increase while direct mail, trade shows and print advertising is expected to decrease rather significantly.

Social Media 40

Social Media Allocation ROI B to B 40

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Most orgnisations and agencies are still very tactical across the board.

PR 159

PR Social Media Paid Content Media 159

B2B Digital Marketer

SEPTEMBER 29, 2020

However, despite its popularity, companies still find it hard to strategize and execute on a good content marketing plan. Nicoline is an online marketing expert with a vast love for marketing that matters. She learned the tricks of the online marketing trade on the job when she joined Valorie Luther’s Creative Concepts team.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. It all comes down to content (and creatives). But, I’m not. What was the attraction?

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

MLT Creative

MAY 27, 2011

Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

MLT Creative

NOVEMBER 29, 2010

December 7-9, Interactive Local Media 2010 Santa Clara, California: a three-day mega-conference featuring innovators of local media, local directories, local search, local mobile, local social and local direct marketing. Atlanta, Georgia: Eat, drink and be merry at the BMA Atlanta's annual Holiday social. Sources: Mashable , BMA.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

MLT Creative

SEPTEMBER 22, 2011

Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

MLT Creative

DECEMBER 9, 2010

Here are 11 predictions for 2011 from B2B tribal leaders in blogging, social media, content marketing, public relations, marketing automation, inbound marketing, lead generation and conversion, complex sales cycles, marketing agency services, enterprise software and customer relationship management who were nice enough to respond.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Ambal's Amusings

SEPTEMBER 10, 2009

Today, Jonathan Kranz enjoys the confidence of numerous clients and agencies, but unlike most independent copywriters, his career didn't begin with them. "Emphasize the stakes, Paint a precise picture, Let your clients speak for you" Jonathan Kranz's Bio.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Bannerflow

MARCH 12, 2020

In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Data-driven marketing is a catch-all term and means different things to different marketers. It’s not yet known to what extent ePrivacy will impact data-driven marketing.

Advertising Agencies 89

Advertising Agencies Privacy Display Advertisements 89

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. JF : Hyper-targeting.

Paid Content 132

Paid Content CRM Paid Search Agency Social Media 132

Single Grain

APRIL 28, 2022

That's why working with a direct response agency is a good idea: You leverage all the benefits of direct response marketing without the potential downsides. TABLE OF CONTENTS: ↓ What Is a Direct Response Agency? The Benefits of Hiring a Direct Response Agency. Red Flags to Watch Out For.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 59

Heinz Marketing

DECEMBER 11, 2017

Passion for conceptualizing and implementing marketing strategy, exceeding targeted projections, and leading teams for both B2B & B2C programs. You should be revisiting your brand moments at least once a month, whether it’s with a PR company, your creative agency that you’re either using internally or externally.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 42

Bannerflow

MARCH 12, 2020

In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Data-driven marketing is a catch-all term and means different things to different marketers. It’s not yet known to what extent ePrivacy will impact data-driven marketing.

Advertising Agencies 52

Advertising Agencies Privacy Display Advertisements 52

Bannerflow

MARCH 12, 2020

In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Data-driven marketing is a catch-all term and means different things to different marketers. It’s not yet known to what extent ePrivacy will impact data-driven marketing.

Advertising Agencies 53

Advertising Agencies Privacy Display Advertisements 53

Directive Agency

MARCH 7, 2019

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Creative strategist and international keynote speaker, Melanie Deziel, has excelled as one of the world’s leading experts in native advertising and strategy.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

B2B Digital Marketer

OCTOBER 5, 2020

And so, uh, did that for 10 years, uh, had the opportunity to sell that agency, which was a B2B focused agency and, uh, 2010, and went to work for the company that bought our agency and really discovered while I was there, Jim, that I just loved B2B. We talked about full service agencies and really what does that mean?

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

SnapApp

AUGUST 31, 2017

Education over advertising. Millennials are very smart when it comes to advertising as they have had more exposure to it than any other generation before them. Marketing to millennials you need to ensure that you are focusing on communities they are active on currently. Mpowered Marketing | Chief Strategist. . .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Convince & Convert

AUGUST 31, 2010

But by God, I want quality reporting, creative content, advanced technology platforms and expert advice. Yes, some people and businesses enjoy providing this for free for branding purposes or marketing reach, but no one should “expect&# good content to be free. No commercials, no membership fees, no subscriptions.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116