choozlechat: Display ad creative with Creativity Multimedia


Megan Sullivan-Jenks, Director of Marketing & Communications, Choozle: From your point of view, how important are display ad creative assets to the success of a digital advertising campaign? The creative does all the work.

Creativity and AI at Cannes Ad Fest

Modern Marketing

Later this month, industry luminaries from advertising, media, technology, and fashion will crowd the French Riviera resort of Cannes for an annual conference on communication, commerce, data, and design.

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. The creative requirements for sponsored updates are simple – a few lines of text and a custom image.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design.

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Where to Look When Your Creative Blog Ideas Dry Up


So, if you own an advertising agency, for example, try searching for #digitalmarketing or #advertisingtips. Instead of talking about, say, for example, the most notable trends in modern advertising, scale it back. Are the creative juices flowing yet?

Leo Burnett relaunches Kellogg’s Special K as fitness boost


Advertisers Agencies Creative News advertising featuredSpecial K used to be about squeezing into an improbable red swimsuit – a slimming cum beauty aid therefore – but now all of a sudden it’s not.

How Outsourcing Creativity Can Save Your Agency From Burnout


"Creativity is an advertising agency's most valuable asset, because it is the rarest." - Jef I. Whether you are in advertising, content marketing, or any other marketing service, one of the greatest values you can bring your clients is creativity.

The 21 Most Innovative & Creative Ads of the Past Year


In an age where most advertisements fall victim to the "skip" button, it takes something truly creative to make people pay attention. There is no bigger stage for celebrating advertising that moves us than the Cannes Lions International Festival of Creativity.

Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity


The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives?

12 Creative Ideas for Using QR Codes in B2B Marketing

MLT Creative

Here are some actionable B2B ideas on how to use QR codes to attract prospects to your business: Business cards are the simplest means of passing on your contact information, but including any sort of advertising makes them look cluttered. Brochures and other forms of mailed print advertising can be costly when there's a lot of information. Have other creative ideas for QR codes for B2B marketing?

Meet The adFWD Group, Our New Full-Service Agency

Opt Intelligence

Go beyond lead generation with The adFWD Group , our new full-service advertising agency providing world class customer acquisition strategies for enterprise clients. The post Meet The adFWD Group, Our New Full-Service Agency appeared first on Opt-Intelligence Blog.

Learning HOW in Chicago. Ideas on great design and a creative event.

MLT Creative

There were creatives of all ages and experience levels who shared a common goal — to learn something new and get inspired. This one was pretty self-explanatory, but the best creatives become the best by practicing.

The Wild and Woolly World of Marketing Agency Names

Marketing Action

One of the best things about working for a marketing agency is that creativity is part of the job description. In a crowded industry, a little bit of creative branding can go a long way to make your agency stand out from the multitudes.

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Direct Mail Strategy: Do you see direct mail more as advertising or sales?

Direct Response Coach

When direct mail became a mainstream marketing channel for the largest brands back in the early 80′s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. They were already creating print advertising. All they needed to do was reconfigure the same creative approach [.]. The post Direct Mail Strategy: Do you see direct mail more as advertising or sales?

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Best of 2007: Amusing and Creative Marketing Stuff


Here are some of the most humorous, creative, and just plain odd, yet strangely relevant to interactive marketing, blog posts and articles from 2007. Sell your soul on eBay. Buy trash at Target. 404 Error" pages that are actually entertaining. A bedtime story about search engines.

Stevens & Tate Marketing Agency Named Industry Leader on Clutch

Stevens & Tate

Stevens & Tate Marketing is a leading Chicago-based, integrated marketing and advertising agency that services clients nationwide. We specialize in digital marketing, broadcast advertising, package design, media planning, SEO, social media, and website design.

The Very First Step To Take For Better Quality B2B Sales Leads

The Forward Observer

Walter Thompson advertising agency in New York, the agency’s creative director spoke to the class of about 30 trainees. One of my fellow trainees called out and asked about his promise to tell us how to make $1 million dollars in advertising by the time we were 30.

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change


Back in the way back days of yore, I was working at a marketing agency, and I struggled to remember how I could keep up with current trends. Agencies also need to share their knowledge with clients, and lead by example. If you have an agency, make sure you’re listed in their directory.

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A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Full disclosure: my B2B PR agency has done this). Moreover, the dividing line between PR and marketing is blurring with some PR firms hiring creatives and taking on branding and quasi-advertising campaigns. Agencies' focus on earned media impacts the bottom line.

[Quiz] What Kind of Advertiser Are You?


Ever wondered how your personality affects your career as an advertiser? If you work in advertising – whether creative or tech – your individuality will inevitably shine through. There’s no ‘right’ way to be an advertiser. Advertisers/Marketers Agencies

R2C Group Joins Forces with The Initiative, an Accelerator Focused on Female-Founded Startups in Cannabis

R2C Group

The agency will be leveraging over 20 years of business and marketing experience to empower female-founded companies to take an anti-establishment approach to driving revenue and scaling their brands. Very few marketing and advertising agencies are entering into the cannabis space, and those who do are focused on branding, while R2C Group boasts a depth of experience in performance marketing.

R2C GROUP CELEBRATES 20-YEAR ANNIVERSARY Fueling Business Growth for Disruptor Brands

R2C Group

R2C Group, the data-driven creative and media agency based in Portland, Oregon is celebrating its 20th anniversary. Co-Founders Michelle Cardinal and Tim O’Leary founded agencies Cmedia and Respond2 in 1998 and 1999, respectively, and merged them to form R2C Group in 2005. Two decades later, the agency has grown to include 225 employees nationally with offices from coast to coast in San Francisco, Philadelphia and Providence.

[Infographic] The ROI of Email Marketing


Marketing, PR, & advertising agency: 42:1. How the Litmus Email Creative Platform Boosts Your Email ROI. The Litmus Email Creative Platform is designed to empower your team to send better emails at scale—and brands that utilize the power of Litmus see measurable results.

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What’s the Key to Improving ROI on Advertising?

Modern Marketing

Lots of marketers are adopting data management platform to improve their paid advertising strategy and get better return on advertising spend,” Noronha said. While advertising agencies can develop a more rounded campaign and monitor the direct impact at an individual level.

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3 Trending Personalization Strategies (Not Tactics)


Consider Agencies vs. In-House Content Services Another strategy to consider for 2019 is how you will leverage content services to execute content and personalized experiences for customers at scale. For example, will you rely on creative agencies or in-house resources?

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. When it comes to Facebook video ads, they are still a heavily underutilized creative format for B2B brands. a social media advertising agency, does best.

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R2C Group Announces SheScales: a Marketing Accelerator for Female-Founded Companies

R2C Group

R2C will provide performance marketing, brand strategy and research, as well as creative expertise to SheScales participants. Cardinal, an influential industry leader with a career that spans more than 20 years in advertising and media, has been the driving force behind R2C’s transactional brand-building approach to scaling companies. No other agencies are starting marketing accelerator programs that are focused on elevating female-founded companies.

Stripped bare: The content marketing secrets to know — before you sign up an agency

Tomorrow People

Stop flirting with your content marketing agency — build a loving relationship with them and get the most out of your marketing investment in our new 10-part blog series. In our new 10-part series, we’re going to pull back the curtains on the client-agency relationship, showing you how to get the most out of your content marketing agency spend. Let’s start with secret number 1: How to manage the content marketing agency relationship.

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A Helping Hand and Then Some For the Data Driven CMO

Modern Marketing

” The disciplines of marketing and technology have converged, and CMOs are in need of partner agencies that possess proficiency in both data management and experience-creation to help define and lead this agenda. ” This is a disadvantage to both CMOs and agencies.

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Is Pinterest a Passing Fad? #SoSlam

MLT Creative

Elizabeth Baker is an account coordinator for MLT Creative , an Atlanta advertising agency which specializes in B2B marketing While Facebook and Twitter are just about equal in terms of female to male ratio, Pinterest has an overwhelming female audience (80+%).

Character Study: Bear

MLT Creative

Character Study is an ongoing series featuring background trivia on the classic advertising characters from the private collection of MLT Creative. Chase Mitchell is a copywriter at MLT Creative, an Atlanta-based advertising agency specializing in business-to-business marketing." Chase Mitchell is a copywriter at MLT Creative , an Atlanta-based advertising agency specializing in business-to-business marketing

Back to Basics: What is Digital Marketing?


It also includes advertising on mobile phones, TVs, and electronic billboards. Advertising – A Brief History. Over time, advertising has responded to a variety of changes in business demands, cultural context, and technology. Reading Time: 6 minutes.

Character Study: Chiquita Banana

MLT Creative

As with many animated advertising mascots, Chiquita Banana was the brainchild of an established cartoonist – in this case, Dik Browne, creator of Hagar the Horrible.

The Return of Mumbrella’s B2B Marketing Summit


The presentation will be titled: ‘How to Integrate Data and Creativity to Deliver Results for B2B’. About CHE Proximity: CHE proximity is an Australian advertising agency, founded in 1987.

Here’s added incentive to create a unique visual brand identity

Digital Marketing World Forum

You need to keep in mind the amount businesses are spending on social media advertising which, according to Statista , is over $98 billion. Adding the number of businesses that spend thousands, sometimes millions of dollars on paid digital advertising only compounds the blurring effect.

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R2C Group

DRAPER, Utah and PORTLAND, Ore., – June 12, 2019 – Online vision care pioneer 1-800 Contacts today announced it is unifying all paid marketing efforts to Portland agency R2C Group. The contact lens retail giant decided this year it would shift all its marketing and creative work from multiple agencies to R2C Group as the customer-centric brand looks to supercharge its marketing programs.

Check-in Meetings: Good Communication Creates Better Agency-Client Relationships

Marketing Action

Creating better agency-client relationships can be a challenge, which is why regular meetings and check-ins are an important part of keeping these partnerships running smoothly. When I worked at an advertising agency, we had one client that trusted us completely.

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