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Surprise: Most B2B Advertising Isn’t Good. Or Is It?

The Point

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. B2B creative works when it generates measurable results and drives business, period.

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. Consider the following criteria to set your business up for success.

Insiders

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How Tre Creative Agency stays ahead with in-house display advertising

Bannerflow

Known for being at the forefront of the in-house movement, Three has been a customer of the Bannerflow creative management platform (CMP) since 2014. At the heart of Three’s in-house strategy is its award winning in-house agency, Tre Creative Agency. Three Sweden’s in-house agency: Tre Creative Agency.

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Clinch adds digital audio to dynamic creative campaigns

Martech

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Why we care. Serving to audio.

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Meta launches genAI features for ads

Martech

The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. The generation of multiple text options based on the advertiser’s original copy to better reach selected audiences. Image expansion. Text variations. Get MarTech! In your inbox.

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Six Tactics to Take Your Marketing to the Next Level

Webbiquity

Most people still have to drive to work, so they have to drive past billboards where your company could be advertising. People still walk down the street meaning you can advertise on posters, bus stop shelters, and busses. Hire an Agency To Help. Get Creative With Campaigns. Be creative (or hire for creativity).

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Microsoft rolls out Copilot AI to more advertisers

Martech

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. Build one interactively in the Creative tab guided by Copilot, or directly in the Configure tab.