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How brands should react to market slowdowns

Martech

As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. The result?

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Is paid social advertising still worth it in 2023?

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I was the Director of Revenue Operations & Demand Generation Strategy. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools.

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We’re Breaking Free: Why It’s Time for Demand Gen Marketers to Own Their Data

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That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ? What does an independent demand generation marketer look like?

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior consultant at London-based agency, @ParatusComms. A digital and advertising strategist, Dan is passionate about new technologies and creativity. His “first love&# is advertising and when he returns home, he will be looking for a job on Madison Ave. Blogging at COMMScorner.com , TheNextWeb.com and PRDaily.biz.

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