advertising-agency 
Martech
OCTOBER 23, 2023
As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. The result?
Metadata
APRIL 8, 2024
Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. I was pretty sure the answer was “no,” but to make sure, I teamed up with a small agency—after all, maybe I just didn’t know enough about LinkedIn ads to execute my strategy correctly. I was instantly hooked.
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Metadata
SEPTEMBER 28, 2023
Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. I hired an agency. Joe didn’t actually say that, but our conversation did kickstart my fascination with Metadata. Your CPL or CPO after a few campaigns are just your benchmarks. My next move? It’s too risky.
Metadata
SEPTEMBER 20, 2023
That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Either they’re always waiting for their Marketing Ops team or agency to turn around reports, or they’re relying on metrics in native ad channels that aren’t tied to pipeline and revenue.
Webbiquity
JUNE 6, 2011
Senior consultant at London-based agency, @ParatusComms. A digital and advertising strategist, Dan is passionate about new technologies and creativity. His “first love&# is advertising and when he returns home, he will be looking for a job on Madison Ave. |Dan Blogging at COMMScorner.com , TheNextWeb.com and PRDaily.biz.
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