Is Your Agency a Paid Search Vendor or Partner?
MAY 10, 2016
When this relationship works, the client feels as if they have an in-house digital marketing team, lines of communication are clear and, most importantly, revenue and profits grow. In other words, the client has a partner, a teammate that truly understands the power of paid search. The agency can start to feel like an order-taker while the client begins to question the value and the expertise of the agency. Clients are seldom experts in digital marketing.