Webbiquity

JUNE 27, 2017

In Lemkin’s model, a B2B company would need four to eight people (depending on much work is outsourced to marketing consultants , freelancer, or agencies) at the 100 employee mark, or roughly the $15-$25 million revenue range. ERP or business intelligence platforms). Image credit: Jascha Kaykas-Wolf.

Work Management 255

Work Management Marketing Automation Services Marketing Management Advertising Agencies 255

QuanticMind

AUGUST 17, 2023

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But this idea of “agency versus in-house” programmatic is outdated, as it doesn’t suit the needs of modern brands. So, just how has the in-housing trend evolved to date?

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

Liveintent

JANUARY 4, 2022

Recently, LiveIntent CMO, Kerel Cooper, and SVP of product marketing & GTM strategy, Jessica Muñoz, sat down with Helene Parker, founder and chief programmatic sensei of Helen Parker Consulting, to talk about the tectonic shifts in the programmatic landscape. Prioritize education. “In our industry, things are always changing, right?”

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

Launch Marketing

AUGUST 23, 2023

Outsourcing the VP of Marketing role to an agency has several advantages: External expertise: Stemming from their collaboration with clients across diverse industries, agency leaders offer a distinct perspective and exposure to various approaches for marketing endeavors, mediums and campaigns.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. Or send reports to clients (if you are an agency)? The answers will help your organization choose a vendor that can help you meet your goals.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Analytics 95

Liveintent

DECEMBER 1, 2021

Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. For example, publishers may struggle to work well with vendors or derive value from partnerships if they have a fragmented strategy, disjointed decision making, and various approaches to onboarding.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Heinz Marketing

MAY 12, 2022

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing. At Heinz Marketing I split my time between being a Senior Marketing Consultant and Client Service Operations. This meeting varies and is used to educate the team on new processes, share client work/projects, and meet with vendors.

Work Management 103

Work Management Marketing Management B2B Peer-to-peer 103

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. Let’s cut to the chase.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. Their team also offers design and decor design consulting to help planners create fun, functional, fashionable events.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

chiefmartech

JUNE 22, 2020

Over the past two decades, I have almost never heard a complaint about the number of choices marketers have with agencies and consultants. Yet the number of agencies and consultants serving marketers is an order of magnitude larger. They analyzed martech, agency, and paid media companies in UK, Germany, and France.

Work Management 105

Work Management Marketing Management Advertising Agencies Paid Search Agency 105

Martech

FEBRUARY 2, 2023

” First-party data, from the perspective of advertisers who want to reach relevant and audiences, and publishers who want to offer valuable inventory, just isn’t enough. Armed with those insights, a brand has a better idea of what kind of content they want to advertise against. Why we care.

Marketing Management 103

Marketing Management Privacy Advertising Agencies Ideal Customer Profiles 103

ScanmarQED

MARCH 5, 2024

Fast forward to this month, I saw a MMM consultant colleague get a model project completed in a week; a week where he had quite a few other things going on. to get spend for the last modeled quarter from an agency. Unless those files were all pdf we had to manually transcribe, in which case it went more slowly.)

Marketing Mix 59

Marketing Mix Work Management Budget Programs Marketing Management 59

Martech

FEBRUARY 23, 2022

Different platform vendors provide different levels of customer service – from self-serve to full-serve – and strategic consulting services. Many enterprises work with different partners for email, e-commerce, CRM, social media, paid search, SEO and display advertising. Often, vendors split their offerings into various modules.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Organization 100

DemandBase

MARCH 30, 2020

Want to know how it applies to your ABM-informed advertising campaigns? That’s why businesses partner with agencies, vendors, consultants, etc. B2B advertising is no different. Does anyone remember the story of the pin factory? First, let’s consider the evolution of digital media spend.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

The Customer

JANUARY 22, 2024

And in between are myriad “off campus” activations and panel discussions created by vendors to trade associations. To make a little sense of it, I brought a few of the bright minds I know from marketing, and advertising to offer additional perspectives and walk and talk together. (Of Then you had Japan with Sony and Toshiba.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

ClickZ

FEBRUARY 21, 2020

He is of course the brains behind the annual Marketing Technology Landscape Supergraphic , the widely accepted road map of the global martech vendors. Tamara McCleary is the CEO of Thulium, a marketing and digital consulting agency specializing in social media brand amplification, influencer marketing, and thought leadership.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Marketing Insider Group

NOVEMBER 18, 2020

Partner with a Marketing Agency. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. Partner with a Marketing Agency. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

DECEMBER 13, 2021

A considerable amount of return on the investment comes from solving the number of attempts needed to find the right content and how often people give up and resend a brief to the agency. Yes, content types like campaigns, advertisements, print collateral and social media posts are relatively consistent in format.

Digital Asset Management 108

Digital Asset Management Enterprise Management Marketing Management Curation 108

Tomorrow People

NOVEMBER 9, 2018

There’s a famous four-box diagram called the Growth-Share Matrix , from the equally renowned Boston Consulting Group. Where the best “vendors” (creators of content) win the largest share of the audience’s mind … and go on to build sustained relationships with them. It’s hard being a content marketing agency ’s client.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Webbiquity

JULY 27, 2018

Consult a Full Service Exhibit Marketing Agency. There are a number of benefits to consulting a marketing agency for trade show booth design. In fact, free giveaways can be a waste of money if they are generic and lack personality, because no one will remember which booth or vendor they got it from.

Trade Show 113

Trade Show Tips Ad Building Work Management 113

Jackie Walts

DECEMBER 13, 2017

The right vendors act as valued strategic partners and maximize the time of your marketing team. But if your call center, agency or marketing automation platform aren’t doing the job, is it time to make a switch? Here’s some hints on how to replace a critical vendor without losing your mind. Use the right consultant to help.

Marketing Automation Services 48

Marketing Automation Services Advertising Agencies Vendors Paid Search Agency 48

Contently

JUNE 13, 2017

Five years ago, for example, real-time bidding accounted for just 12 percent of online display advertising, according to the International Data Corporation. Last month, the Internet Advertising Bureau UK reported that almost three-quarters of UK digital display advertising is now bought programmatically. Are the robots coming?

Marketing AI 126

Marketing AI Work Management Marketing Management Trends 126

Bionic

NOVEMBER 1, 2021

In their “ Media KPIs That Matter ” report, the ANA revealed that most advertisers are focused on the wrong media KPIs. One of the reasons why advertisers fail to track the most important media KPIs is because it is not easy. The ANA survey asked advertisers to rate the importance of 39 media KPIs. Probably not.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Digilant

DECEMBER 31, 2020

The decision to outsource your digital advertising is not one that can be taken lightly. And with so many different digital advertising vendors , it can be difficult to know which is the best partner for your organization’s needs, budget, and goals. Have You Worked in My Industry Before? How Much Can I Stay Involved?

Vendors 52

Vendors Advertising Agencies Advertisements Advertising 52

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. I think it’s fair to say there’s a trend here. Last week, Zylotech became part of ABM platform Terminus. Why we care.

Acquisitions 90

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 90

The Lead Agency

FEBRUARY 8, 2023

With today’s buyers relying less on vendor resources and preferring a more autonomous approach to research and decision-making, it is more important than ever for company websites and marketing materials to provide accurate and up-to-date product information, such as pricing and customer feedback. billion by 2024 ( IDC, 2020 ).

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. He believes in small teams and the need for SEO experts and consultant to really listen to the clients and hear them.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising? Table of contents What is programmatic advertising? How does programmatic advertising work?

Advertising Agencies 107

Advertising Agencies Paid Content Cost Per Thousand Advertisements 107

Convince & Convert

DECEMBER 15, 2011

But I don’t provide social business consulting, for two reasons. Despite the fact that I’ve owned five companies and worked with hundreds of brands since 1994, I am not a business management consultant, and do not have the finance and operations credentials (in my estimation) to go there. And that’s the question.

PR 129

PR Enterprise Management Work Management Marketing Management 129

BOP Design

OCTOBER 24, 2019

A B2B brand guide is a critical tool to share internally and with any outside vendors that help develop branding assets. Your brand messaging includes things like your company tagline, B2B website copy, elevator pitch, blog posts, advertisements, presentations and videos. Contact us today for a personalized consultation.

Work Management 48

Work Management Brand Identity Branding Marketing Management 48

Contently

MARCH 9, 2018

Melanie Deziel is a branded content consultant, speaker and one of the world’s leading experts on native advertising. For that reason, Deziel built her own exclusive newsletter, The Overlap League, which analyzes the relationship between advertising and editorial content. Expertise First, Influence Second.

B2B Marketing 160

B2B Marketing Paid Search Agency Advertising Agencies B2B 160

ClearVoice

FEBRUARY 12, 2019

But former big agency employee and longtime successful consultant Dave Fluegge has a more classic approach that’s very simple. I have worked for too many agencies and I understand the game: They would constantly ask something while also promising that they were not trying to be a pain,” he remembers.

Tactics 76

Tactics Advertising Agencies Burn Rate Paid Search Agency 76

Customer Experience Matrix

FEBRUARY 1, 2010

I’ve been talking about this a lot with consulting clients but don’t think I’ve written about it at length in this blog. The gist of the argument is that traditional direct marketing agencies, marketing automation software vendors and marketing services providers have mostly remained focused on outbound campaigns.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

ClearVoice

NOVEMBER 2, 2018

Great for: B2B marketers, content marketers at all levels, and content marketing vendors. Sponsor: Converge Consulting. Great for: SEOs, agencies, content marketers, and digital marketing generalists. Great for: Marketo users, customer engagement representatives, and advertising executives. Go forth and network.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

The Point

MAY 30, 2013

In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. The era of agency specialization is well and truly upon us. One byproduct of agency specialization is a loss of geographic proximity.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Customer Experience Matrix

JULY 28, 2010

Manticore launched its B2B marketing automation system in 2003, making it one of the older vendors in the industry. This fills a key gap between buying the software and hiring an actual marketing consultant. Manticore relies on business partners for such consulting services. First some background.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. The pattern will likely repeat itself.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120