The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. They’re great at analyzing marketing and advertising campaigns and keeping their readers informed. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. One secret the legends of advertising didn’t know was the power of employee-generated content. Just follow their lead with authentic content that gives your brand a human face.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

QuanticMind

AUGUST 17, 2023

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. But this idea of “agency versus in-house” programmatic is outdated, as it doesn’t suit the needs of modern brands. So, just how has the in-housing trend evolved to date?

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

Onalytica B2B

NOVEMBER 1, 2017

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer. Bio: Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing Training business since 2006.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

The Customer

JANUARY 22, 2024

To make a little sense of it, I brought a few of the bright minds I know from marketing, and advertising to offer additional perspectives and walk and talk together. (Of For example, Prohaska Consulting featured speakers like CRO Brian Norris of E.W. Scripps speaking to new research on the Rebranding of News.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

B2B Digital Marketer

MARCH 16, 2023

Our latest podcast guest, Dacia Coffey, author of “Corporate Caffeine,” shared her insights on how B2B companies can benefit from aligning these two departments to supercharge their growth. Tune in to our podcast and discover how your B2B organization can benefit from her expertise and experience.

B2B Sales 52

B2B Sales B2B Marketing Advertising Agencies Planning 52

Brandpoint

JANUARY 23, 2020

Magazine and Search Engine Land, where he writes about the latest trends in PPC advertising, Google Ads, content marketing and work productivity. Brad Geddes is an online marketing consultant who specializes in SEO and PPC advertising, including Google Ads. He’s a contributor at CNBC, Inc. Brad Geddes. bgtheory | LinkedIn.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

B2B Digital Marketer

AUGUST 4, 2022

A Guide to Avoiding the Wrong Marketing Agency: Avoiding the Pitfalls. Finding the most suitable B2B marketing agency for your business can be an overwhelming task. The industry is extremely competitive, and finding the right advertising and digital marketing agency can be a daunting process. Podcast Timestamps/Outline.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Planning 52

Thinkers360

APRIL 7, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). When social media was all about the writing, much of social media was performed by employees, with agencies providing strategic counsel and campaign support.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Atomic Reach

JANUARY 3, 2019

He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. Mark Schaefer - Speaker, Business Consultant, Author. Marcus Miller - Internet Marketing and SEO Consultant for Bowler Hat. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Onalytica B2B

APRIL 11, 2017

From experience, if you’re looking for an immediate route to market with snappy measurable results, PPC and social advertising come into play for most startups. As Neil Schaffer discussed in the Onalytica Podcast , influencer marketing is most effective when a genuine relationship has developed between the brand and influencer.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

AUGUST 7, 2018

Influencer Relations / Marketing Consultant at Snow Solutions. Within the next twelve months I expect to see that more brands beginning to take back their advertising campaigns from agencies and bringing them back ‘in-house’ with only help coming from Influencer Relations consultants such as myself.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

ClickZ

FEBRUARY 21, 2020

Tamara McCleary is the CEO of Thulium, a marketing and digital consulting agency specializing in social media brand amplification, influencer marketing, and thought leadership. Jay Richman is the Vice President of Advertising and Marketing Technology at Spotify. Tamara McCleary (Thulium). Jay Richman (Spotify).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Digilant

SEPTEMBER 10, 2020

Brand advertising has gone through a transformative period… and we’re not talking about a pandemic. This multi-faceted approach includes interlocking pieces such as ad tech software, agency services, and consultancy services. Listen to the full Podcast here. with Digilant CEO, Raquel Rosenthal.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ads Ad Agencies 52

GrowPowerful

SEPTEMBER 12, 2022

On the podcast this week, GROW Powerful’s Managing Partner, Brett Schklar brought attention to a particularly problematic and confounding issue which has been recently plaguing CEOs and business leaders who are embracing Fractional Leadership: Fake Fractional CMOs. Two Sides of the Fake Coin: Wannabe’s & Retirees. Even worse: The results?

Advertising Agencies 52

Advertising Agencies CMO Work Management Ideal Customer Profiles 52

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Burger King tried some subversive advertising last week that hacked both Google Home and Wikipedia. He operates his consultancy at Gerris Corp.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Zoominfo

DECEMBER 13, 2018

Criteria for Success is a sales training, management consulting, and sales playbook development company that changes how salespeople think and act so they sell more. Featured Video: Sell or Die Podcast: Battling Price Objections. Mike Weinberg is a consultant, coach, speaker, and author on a mission to simplify sales.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

BenchmarkONE

JULY 20, 2022

As a strong proponent of the value of content marketing, Gary hosts an extremely useful podcast alongside inspirational (and educational) posts and Q&As on all of his popular social accounts. Carson is also the founder of Working Simply , a consultancy agency that serves executives at Fortune 500 companies. Dave Kerpen.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Sprout Social

APRIL 3, 2024

Brands working with UK influencers are required to follow Advertising Standards Authority (ASA) Guidelines. The Advertising Standards Authority is the UK’s media advertising regulator. Influencers, brands and agencies must disclose when social media content is used as advertising through explicit labels such as #Ad.

Advertising Agencies 96

Advertising Agencies Lead Ranking Youtube Blogger 96

Biznology

DECEMBER 6, 2016

Episode 64 of the #FIR podcast is up. Podcast: Play in new window, Download (Duration: 1:31:44 — 37.6MB), Embed. Brands and agencies will have to adapt. He operates his consultancy at Gerris Corp. https://traffic.libsyn.com/fir/forimmed-64.mp3. Can public relations help make it go mainstream ? He specializes in Web 2.0

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Convince & Convert

APRIL 18, 2016

Michael Gass is celebrating his ninth year as the leading consultant that ad agencies and marketers call when they need a little help identifying their business identities. Most of it is generic, unfocused, and non-targeted because most of the agencies are repeating what they were doing offline —they have no target audience.”

Positioning 89

Positioning Advertising Agencies Brand Identity Branding 89

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Should other agencies follow suit? He operates his consultancy at Gerris Corp.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Choozle

JUNE 16, 2021

Digital advertising, and the various tactics available within it, have given some D2C brands the ability to reach consumers in a new way. Phil Wocken We take a different approach from most marketing agencies. Q: What are some of the challenges you face when implementing digital advertising?

Creativity 52

Creativity Tactics Brand Identity Branding 52

ClearVoice

APRIL 15, 2021

As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. Many people confuse earned media with advertising which is a paid function to get your product or service in front of an audience.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Zoominfo

DECEMBER 19, 2018

Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Koozai will provide viewers with insights into the digital world through an agency lens.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

ClearVoice

NOVEMBER 2, 2018

Sponsor: Converge Consulting. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Great for: SEOs, agencies, content marketers, and digital marketing generalists. Great for: Marketo users, customer engagement representatives, and advertising executives. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Martech

OCTOBER 4, 2021

When you’re reading through a news outlet, or an ad you hear while streaming music, or your favorite podcast, but it also can be found in less obvious places, like a conversation you overheard in a coffee shop, or a certain brand that you’re seeing everyone wear at the gym.”. Why we care. Read more here. Perkuto acquired by MERGE .

Acquisitions 97

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 97

Content Marketing Institute

DECEMBER 22, 2017

Download this week’s PNR: This Old Marketing podcast. Of course, we encourage you to listen to the podcast to hear the whole conversation, along with a few little surprises. Of course, I’ll probably have to be consulted in the decision. There will always be good reasons to advertise. PNR: The Q&A.

Advertising Agencies 85

Advertising Agencies Paid Search Agency Advertisements Advertising 85

BenchmarkONE

JULY 29, 2020

Let’s start with the traditional definitions of marketing and PR: According to the Oxford Dictionary, marketing is defined as “the action or business of promoting and selling products or services, including market research and advertising.”. Buying Advertising. These definitions just brush the surface of what each industry does.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Zoominfo

OCTOBER 5, 2021

Duct Tape Marketing Duct Tape Marketing is a small business marketing agency made up of knowledgeable marketing experts. Their YouTube channel reflects this expertise and features mostly short videos introducing various episodes of the Duct Tape Marketing podcast. Jesse doesn’t adhere to a regular publishing schedule.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

DECEMBER 13, 2018

Criteria for Success Criteria for Success is a sales training, management consulting, and sales playbook development company that changes how salespeople think and act so they sell more. Featured Video: Sell or Die Podcast: Battling Price Objections. Go check out the SBI Insider Video Podcast! You won’t want to miss this one!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

A Better Jones

JULY 30, 2019

He’s also the CEO of TopRank Marketing, a content marketing agency that has done work for some of the world’s biggest B2B companies. Scott was an executive at Ford Motor Company for six years and has been a marketing and communications consultant for more than 15 years. Christopher S. create awesome videos, with zero technical hassle.

Startups 72

Startups B2B Marketing Work Management Advertising Agencies 72

Exo B2B

OCTOBER 16, 2020

But far from us the idea of making a classic ranking as several agencies or experts in marketing might do in the USA. She is a regular blogger/podcaster and has contributed to the editorial staff of Forbes, Huffington Post Canada and Medium. Annual rankings.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Outgrow

JANUARY 31, 2023

We recently interviewed Eric Fulwiler for our monthly podcast – ‘ Marketer of the Month ’! Armed with his years of experience from VaynerMedia and 11:FS Eric has now branched out into building his own marketing innovation consultancy to help businesses think, act and grow like challengers. No problem, just watch the Podcast!

Marketing AI 52

Marketing AI Brand Identity Branding Work Management 52

Martech Advisor

JANUARY 31, 2020

MediaRadar B2B Digital Advertising Report. MediaRadar published its analysis of 2019’s top digital advertising trends. B2B digital advertising grew 1% over the previous year, but mobile advertising grew at 5.6%. Display accounted for 96% of all B2B online ad sales. 2020 Promises to Be Exciting for Marketers.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Merchandising 52