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Single Grain
JANUARY 31, 2020
The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Here are the top 17 tools available on the market.
Marketing Insider Group
NOVEMBER 7, 2022
When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Not one lead.
Marketing Insider Group
MAY 26, 2021
If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. What is a Content Marketing Program?
Marketing Insider Group
APRIL 11, 2022
49% of marketers don’t know for sure whether their content is making money for them. John Wanamaker said that about advertising. Especially since content is a vital business asset in today’s “ phygital ” (physical + digital) marketing mix. Delivering performance-based marketing that makes CEOs happy.
Marketing Insider Group
JANUARY 27, 2020
A content strategy? Well, you could spend hundreds of thousands of dollars on some fancy ad agency to run ads no one will see since you can’t afford prime-time slots. You’re a startup. Unless you’re independently wealthy, you’re going to need some way to market your business. Give me a break, you say.
Marketing Insider Group
MAY 10, 2021
Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts.
Marketing Insider Group
JUNE 9, 2020
Your team or your agency defines a message, you pick a favorite creative approach, and a paid media channel, and hope that it will work? This is why always-on content marketing wins every time: each piece of content is a test. The reason is their strategy revolved around one-off content and campaigns.
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