Why Automation Matters in Modern Channel Marketing


Why is automation important to enterprise scale channel marketing, and how does it help scale complex partner programs? Blogs Channel Partner Ecosystem ChannelTech Stack Enterprise channel marketing Marketing Automation MSP Partner Experience PX VAR

Driving Revenue through Channel Partners

Fusion Marketing Partners

If you decide to go with either a pure- or a hybrid-channel sales model, make sure you create the best […]. Channel Partner channel


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Multi Channel in B2B Marketing: Beat the Jargon…

Inbox Insight

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic.

5 Enterprise Channel Marketing Trends to Master in 2021


5 disruptive trends that are challenging enterprise channel marketers to reinvent their channel partner programs and stay ahead of the curve.

Loyalty Auctions: The Next Reward For B2B Markets

If you’ve never used auction techniques to drive engagement in your employee, channel partner or customer rewards programs, you’re missing out! Find out why and how to in this Best Practices Guide from industry leader Reward Paths.

5 Strategic Best Practices for Experience-Driven Channel Marketers


These five channel marketing best practices for 2021 will help drive optimal business value and outcomes for all stakeholders - your brand, channel partners and end-customers - in the still evolving B2B buying landscape.

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We'll also share some tips on hiring the best agency to run effective ad campaigns for your business.

How to Start a Marketing Agency in 2020 (From a 7-Figure Agency CEO)

Single Grain

If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Bonus: We created a video detailing the playbook that Eric used to take Single Grain from zero to a 7-figure agency.

8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – 8 Common LinkedIn Advertising Mistakes #paidsocial Click To Tweet.

State of B2B Multi Channel Marketing Strategy 2022 Uncut: US vs UK

Inbox Insight

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? How can our unique insights guide your 2022 planning when it comes to channel adoption, investment and reporting?

What Is the Gemini Effect in B2B Marketing?

Veteran B2B loyalty marketers know that the reward redemption experience in any program is often governed by a strange two-headed phenomenon commonly referred to as The Gemini Effect. Find out more about how to maximize the effectiveness of your customer or channel partner incentive programs from industry leader Reward Paths.

Channel Partner Marketing with Synchronized Channel Marketing

Computer Market Research

Computer Market Research. Channel Partner Marketing with Synchronized Channel Marketing. 3 Costly Mistakes Marketers Make That Are Easily Avoidable. Channel partner marketing is no walk in the park. But even in the most treacherous of times, channel marketers hold their heads high, throwing anything and everything against the wall, and seeing what sticks. Experience the Power of Synchronized Channel Marketing.

5 best TikTok marketing agencies in 2023

Sprout Social

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high.

4 Specialist Perspectives on the B2B Multi Channel Strategy

Inbox Insight

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What is B2B Multi Channel Strategy? Go Multi Channel.

Best Advertising Agency: Top 10 Choices for 2022

Single Grain

The number of advertising services is increasing day by day. This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. Content marketing.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

2 Channels for Targeting Tech Personas, Part 2/2

Heinz Marketing

By Win Salyards , Marketing Consultant at Heinz Marketing. B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky. That’s why you need to employ other strategies and channels.

8 Surprising B2B Use Cases for Chatbots

The Point

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. This is particularly applicable when you’re marketing to existing prospects and don’t need to capture a bunch of qualifying data.).

Case 277

Channel, partner, and ecosystem tech is one of the hottest categories in martech today

Chief Martech

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. In marketing — and therefore in martech — ecosystem-related plays are blossoming. The Rise of Partner Ops Ecosystem Ops.

2 Channels for Targeting Tech Personas, Part 1/2

Heinz Marketing

By Win Salyards , Marketing Consultant at Heinz Marketing. B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky. That’s why you need to employ other strategies and channels.

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

A Guide to Agency Partnerships


While marketing is great for getting leads and acquiring new clients, agency partnerships allow you to leverage other agencies’ expertise and skills for a robust client base, improved value to current clients, faster agency growth , and increased revenue. What do you need to know before venturing into agency partnerships? Why You Should Look into Agency Partnerships. Positioning yourself as an expert in your industry as an agency is tough.

Omni-Channel Marketing Versus Customer Experience Marketing


Using every means of marketing available to you is wise in today’s consumer economy. Two methods of this customer-facing approach are omni-channel marketing and customer experience marketing. What Is Omni-Channel Marketing? Which Marketing Strategy Is Best?

Benefits of Partnering with an Online Digital Marketing Agency


The pressure is mounting in online digital advertising to make ad dollars go further and for stakeholders to have a greater understanding of emerging channels, platforms, and privacy regulations. Accountability ensures that you are in lock-step with your agency team.

Broadcom: Supporting Channel Partners Through Challenging Times


As you can imagine, there were massive changes throughout the entire org – and a significant shift in approach to their customers and partners. CA Technologies – now a Broadcom company – partnered with Televerde to assist with direct and channel sales during the transition.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

45 Top YouTube Channels for Marketing Professionals


For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Up first on today’s list is a channel called Social Triggers TV. 1. Marketing 360. 2. Duct Tape Marketing. Marketing TV.

NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. Marketers pay $1 per name for prospects.

At B2BMX: How Honeywell Improved B2B Leads for Channel Partners


Who better than Tim Schneller to tell the story of how Honeywell improved B2B leads for their channel partners. Head of the company’s Global Channel Marketing, Tim is a both strategic and tactical leader in go-to-market strategies.

Best YouTube Marketing Agency: Top 5 Choices for 2022

Single Grain

Unfortunately, not every company has the time or the knowledge to ace their YouTube marketing campaigns. Hiring a YouTube marketing agency is the ultimate tool for taking your video marketing efforts to the next level. What Do YouTube Marketing Firms Do?

Why is Pinterest a Great Social Media Channel for Your Business?


But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. According to the Omnicore Agency, 77.1% Pinterest ads are much easier than advertising on Facebook.

20 Compelling B2B Channel and Partner Marketing Statistics

Get Lift

As a B2B Channel Marketing Agency, we’re very interested in the latest stats and trends that reflect the vendor and channel partner dynamic. To help you keep pace with some of the latest data in B2B channel partner marketing, we’ve compiled a list of 20 intriguing statistics and charts from recent studies (there’s a lot of outdated info in many of the lists that we researched!). B2B Marketing Channel Marketing

20 Questions to Help You Understand Your Channel Partner Relationships

Computer Market Research

You’ve done your research and selected the right channel partners to build out your channel ecosystem. But how much do you really know about channel partner relationships? The fastest way to partner satisfaction is by building and maintaining your relationship with them. And satisfied channel partners perform at higher efficiency, which in turn will give you greater ROI and market share. Channel Partner Management Channel Partnershi

5 Channel Partner Management Practices on the Brink of Extinction

Computer Market Research

Channel Partner Management Practices that are Close to Extinction. Based on our experience of helping manufacturers improve channel partner management in their distribution chain, we have seen firsthand how common practices can deteriorate profitable partnerships , sales and marketing program ROI and gross margins. Channel Partners know how to market themselves. Partners don’t understand value of your products.

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising.

The Ongoing Challenge of B2B Multi-channel Attribution: 7 Practical Workarounds


B2B marketers have long struggled to demonstrate results along the complex path from a campaign investment, to a sales lead, to a closed revenue deal. Digital campaign channels make things easier on the front end.

6 Digital Marketing channels and how to choose them


With Digital Marketing , even small companies have the tools and the means to reach bigger audiences, generate leads and sell more. The answer lies on a broader variety of Digital Marketing channels , all of them with different demands and benefits that can fit any budget or strategy.

A New Partner Portal Grows Channel Sales Program 


The Legend Power team began looking for a way to help their partners market, sell, and provide service to their clients most effectively. A new web portal would provide a unique opportunity in their market for partners to capitalize on the success of Legend’s technology solutions.

Digital Co-op Advertising Funds for Local Channel Partners

Computer Market Research

Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. As a member of a community, small business owners see their community more than a canvas for cultivating a marketing scheme. As global and national bands make their way into smaller local niches, they are realizing the importance of generating and implementing local Co-op advertising funds and programs. Current State of Channel Marketing Programs.

Rain the Growth Agency partners with Calibrate to Pioneer Metabolic Health

Rain The Growth Agency

Rain the Growth Agency, the leading independent, direct-to-consumer advertising agency, has partnered with Calibrate , a female-led and female-backed digital metabolic health business with the mission to change the way the world treats weight.