Trending Sources

Audience Lab is a secret weapon for political advertisers

Biznology

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst.

Using Analytics to Get Higher ROI from Remarketing

KEO Marketing

Remarketing is one of the most popular tactics for online advertising campaigns. Adjusting a few settings in your remarketing campaign criteria is a simple move that can make a big difference. Paid Search Advertising remarketing campaign top advertising agencies

Throwback Thursday: 7 Old Marketing Campaigns We Miss

Hubspot

If marketing were easy, every business would be successful. Over the years, we have been impressed by many successful marketing campaigns, some of which we wish would make a comeback. This campaign hasn’t been gone very long and we miss it already.

5 Steps to Set Up, Launch, and Manage an Online Display Campaign

Marketing Action

During the conversation it occurred to me how much the marketing landscape has changed over the past decade. With all the choices that are available to marketers today, it’s easy to get confused. What is online display advertising? So, what exactly is online display advertising?

Is “Sadvertising” an Effective Video Marketing Strategy?

Content Standard

Something about the video marketing strategy in this spot felt different than the usual video fare. Dubbed “sadvertising,” this type of tug-at-the-heartstrings advertising has grown recently as a marketing trend. Video Marketing

Video 49

What Is Content Marketing? It’s Starts With Culture!

B2B Marketing Insider

I was recently interviewed by an international business rag on content marketing. We all know content marketing is nothing new. And sometimes this is one way it is dismissed – as just another marketing “buzzword.” What is your definition of content marketing?

Three Signs You are in Need of White Label Marketing Automation

distribion

What does white label mean, and why is white labeled marketing automation a vital technology for so many businesses? Gainor’s definition works well in the agency model, but for companies in industries such as finance or franchise, the white label concept is a bit different.

KEO Marketing CEO, Sheila Kloefkorn, to Present “Top 15 Trends in Digital Marketing – What You Need to Know for 2017”

KEO Marketing

KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on November 15, 2016. October 18, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced that CEO and president Sheila Kloefkorn will lead a session at the Arizona Technology Council’s “Lunch & Learn” event on Tuesday November 15, 2016. A business growth and marketing expert, Kloefkorn founded KEO Marketing in 2000.

How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. Here are 5 things CEOs need to consider in order to fix what is broken: What is the CEO’s role as it relates to marketing and sales?

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How Content Helps the UK’s Biggest Grocery Stores Corner the Market

Contently

Today, they combine for about 11 percent of the UK grocery market, according to Kantar Worldpanel. The big brands have been given a kick by the challengers,” said Andrew Canter, CEO of the Branded Content Marketing Association, a global advocacy and lobbying group.

Help 22

Three B2B Marketing Mistakes from Kim Kardashian’s Wedding

Digital B2B Marketing

Sadly, B2B marketing sometimes includes some of the same mistakes. Here are three traps from Kim and Kris’s wedding that catch B2B marketers as well. ” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. Sadly, marketing often suffers from a similar lack of commitment. a Boston agency that closed in April. A great example of this is Infor’s Big ERP campaign.

B2B 45

Three B2B Marketing Mistakes from Kim Kardashian’s Wedding

Digital B2B Marketing

Sadly, B2B marketing sometimes includes some of the same mistakes. Here are three traps from Kim and Kris’s wedding that catch B2B marketers as well. ” Similarly, B2B marketing often includes sweeping claims, but too often they don’t hold up to scrutiny or are controversial at best. Sadly, marketing often suffers from a similar lack of commitment. a Boston agency that closed in April. A great example of this is Infor’s Big ERP campaign.

B2B 45

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011.

Tips 99

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Act-On

Back in the way back days of yore, I was working at a marketing agency, and I struggled to remember how I could keep up with current trends. Market research firm eMarketer was founded in 1996 and ClickZ has been around since 1997. Direct Marketing Association (DMA).

Third Party Marketing Resources: Middle Market Misfires

Marketri

Pa rt II: Solving the B2B Mid dle Market Marketing Mess. Unfortunately, instead of hitting the bullseye with effective marketing plans, collateral, and campaigns, B2B middle market firms, misfire again and again.

Human-to-Human Marketing: A Trend for 2015 and Beyond

Hubspot

This has, in turn, forced businesses to reevaluate their approach to marketing. Because, let’s face it: it doesn’t matter how many marketing dollars you spend, if your brand isn’t resonating with your audience, it’s money wasted. Inbound Marketing Buyer Personas Daily

The Long Distance Relationship: How to Work with a Remote Marketing Agency

The Point

In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. The era of agency specialization is well and truly upon us. Introduce partner agencies to one another.

Why Ad Agencies aren’t adjusting to a real-time social media world

grow - Practical Marketing Solutions

Here are the signals coming at me in the last few days: “Our advertising agency is staggeringly out of touch with the demands of a digital world. “We are losing a lot of digital business to smaller agencies. ” — Creative Lead, Large New York Agency.

Media 116

Agencies Under Pressure to be More Digital

Act-On

The economy continues to dig its way of the recession, and businesses that hunkered down for years are beginning to market themselves again. Marketing has changed more in the past five years than in the past 50. This is heady stuff for marketers, let alone business leaders.

B2B Mobile Marketing – Are we there yet?

MLT Creative

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. Oddly, mobile is the one medium that that is most used by the B2B target market. Mobile marketing just makes sense for B2Bs.

What the State of Social Media Today Means for 2013 Marketing Plans

Biznology

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Mobile Advertising.

Plan 73

A Helping Hand and Then Some For the Data Driven CMO

Modern Marketing

According to a recent study conducted by the Argyle Executive Forum and sponsored by the Oracle Marketing Cloud, “Sixty-six percent of CMOs are focusing on transitioning into a data driven department and seamless omni-channel customer experiences.” Data-Driven Marketing

CMO 72

Sheila Kloefkorn of KEO Marketing Delivers “Top Technology Trends for 2017”

KEO Marketing

KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on February 28, 2017. February 14, 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced that CEO and president Sheila Kloefkorn will lead a session at the Arizona Technology Council’s Lunch & Learn event on Tuesday, February 28, 2017. A business growth and marketing expert, Kloefkorn founded KEO Marketing in 2000.

The Rise of the Unread: How to Avoid the Burial of Your Content

Modern Marketing

It’s​ ​gone,​ ​and​ ​what’s​ ​more​ ​no​ ​one​ ​cares​ ​(if​ ​they​ ​were​ ​ever aware​ ​of​ ​it​ ​in​ ​the​ ​first​ ​place) … Content​ ​Marketing​ ​is​ ​Here​ ​to​ ​Stay. Content​ ​Marketing​ ​is​ ​Everywhere. What Makes Great Content Marketing?

3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI

Reachforce

What follows is a sneak-peak of our upcoming new whitepaper produced with our friends over at MarketingProfs, Keeping it Clean – 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI. It covers email best practices, targeting and segmentation, and sales and marketing alignment, and will be released in the next couple of weeks. Brunner, the CEO of respected advertising agency M.J. Of course, B2B marketers understand that problem all too well.

ROI 18

Report From New York: How Agencies are Using Marketing Automation

Marketing Action

marketing User Conference in New York City for the first time. marketing Partners breakout, which focused on our agency partners. We all learned a few things about how agencies are using marketing automation. Direct Marketing > Digital Database Marketing.

Why Improv Comedy Is the Next Big Marketing Trend

Contently

“I work at an ad agency,” he responds. “Oh crap, that’s terrible,” she says, “everyone works in advertising.” Though this sounds like a night at a basement club or a black-box theater, it’s actually the atrium of a Manhattan ad agency.

Check-in Meetings: Good Communication Creates Better Agency-Client Relationships

Marketing Action

Creating better agency-client relationships can be a challenge, which is why regular meetings and check-ins are an important part of keeping these partnerships running smoothly. When I worked at an advertising agency, we had one client that trusted us completely.

Why Agencies Need to Take Transparency More Seriously

Hubspot

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. Many advertisers are drawing a line in the sand. Among other things, some of its agencies were receiving kickbacks from media companies.

The 21 Most Innovative & Creative Ads of the Past Year

Hubspot

In an age where most advertisements fall victim to the "skip" button, it takes something truly creative to make people pay attention. There is no bigger stage for celebrating advertising that moves us than the Cannes Lions International Festival of Creativity. Marketing Agency Daily

Ads 52

7 Engaging CMO Interviews From 2016

Modern Marketing

” JetBlue does local TV advertising because it isn’t a national brand and some two-thirds of its advertising budget goes to digital marketing. Xerox CMO: B2B Marketing Is Becoming More Persona-Driven. Read the full article on Marketing Magazine.

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How to Pull Off Coca-Cola Marketing on a Diet Coke Budget

Hubspot

Yesterday, the architect behind Coca-Cola''s content strategy, Jonathan Mildenhall , took the keynote stage at Content Marketing World and brought both smiles and tears to all our eyes. The Coke Zero Dance Campaign. The Share a Coke Campaign. The Super Bowl Polar Bears Campaign.

Do You Need a Freelancer or an Agency?

WriteSpark

Technology companies typically maintain relationships with one or more advertising, marketing, and public relations agencies for services related to sales promotion, including copywriting. How can you determine whether a project needs an agency or a freelancer?

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

Resources for Marketing Agencies: How to Keep Current in Times of Constant Change

Marketing Action

Back in those wayback days of yore, I was working at a marketing agency, and I struggle to remember how I was able to keep up with current trends. Market research firm eMarketer was founded in 1996 and ClickZ has been around since 1997. Direct Marketing Association (DMA).

Marketing Minds: Christine Feeley – CMO @ Amptopia

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. Below is an interview with a true marketing thought leader. Marketing Minds

CMO 9

Agency Revenue Is Up 300% Thanks to Marketing Automation

Marketing Action

Competition is fierce for digital marketing agencies. Consider this: According to the American Association of Advertising Agencies, the average life-span of a client/agency relationship is now less than 3 years. Marketing Automation marketing automation