Bluetext

AUGUST 7, 2023

An organization’s brand voice is how they communicate its mission, value, and impact to audiences through various channels – press release announcements, interviews with reporters, social media sharing & engagement, advertising campaigns, event presentations, research reports, etc.

Advertising Agencies 27

Advertising Agencies Brand Identity Branding Paid Search Agency 27

Biznology

SEPTEMBER 5, 2014

An under performing advertising or digital media campaign might be the result of lousy creativity, unclear messaging, the wrong media plan, or some other factor. It might be the agency’s fault or simply the result of misguided direction from the client. The key is to get unbiased responses.

Advertising Agencies 80

Advertising Agencies Planning Paid Search Agency Marketing & Strategy 80

Optinmonster

MAY 27, 2020

Like any other marketing campaign, you need a plan. Including gathering the resources you’ll need to get started, assessing your advertising goals and target audience, and optimizing your promotions to fit different social media platforms. In fact, 92% of consumers believe suggestions from friends and family more than advertising.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

ClearVoice

MARCH 19, 2021

Seen a self-storage campaign on billboards during rush hour traffic? Brand awareness campaign. Ironically, also a brand awareness campaign. Because brand awareness campaigns simply need to put a brand on consumers’ radar — but consumer attention is so fleeting and fickle — they run the gamut of approaches. Automakers.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Content Standard

MAY 12, 2021

Putting CPG into Context My own introduction to CPG demand began with industry analysis—for years, I had an agency contract to write a monthly report for a market research company that followed the latest releases in the food industry. It just took significant staff resources and enough lead time to generate momentum.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Analyze keywords.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

MLT Creative

FEBRUARY 2, 2011

Why focus groups? Focus groups are an adaptable research tool that can be used to discover a multitude of things, from an assessment of a product, to its potential issues or weaknesses, or just the lay of the landscape and how the product fits into it. How do I do It?

Research 40

Research B2B Marketing Tips Advertising Agencies 40

MLT Creative

MARCH 22, 2011

When developing B2B marketing campaigns, one of the first questions we always ask our clients is if they have any testimonials regarding their product or service. Vann Morris is the director of buying behavior studies with the Atlanta B2B advertising agency, MLT Creative. Download content from our B2B Marketing Idea Series:

Case Studies 40

Case Studies Case Study Studies Stats 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Otherwise, good luck.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

MLT Creative

FEBRUARY 11, 2011

Developing message content is a critical part of any B2B marketing campaign. See my previous post on Sense-making Theory for some tips on this, and I would also recommend holding focus groups , which foster a kind of group synergy that unearths information that may otherwise have been unattainable in a one-on-one setting.

B2B 40

B2B Marketing & Strategy Advertising Agencies Case Studies 40

Hubspot

MARCH 26, 2016

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Agency teams are under near constant pressure to produce highly creative outputs under these conditions. When people are in groups, they challenge one another to achieve high quality outputs.

Peer-to-peer 28

Peer-to-peer Paid Search Agency Advertising Agencies Work Management 28

Convince & Convert

APRIL 1, 2010

I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world. I’m trying to understand how such a great campaign could have a foundation that is so unstable. I started out writing a post about a fantastic ad.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

MLT Creative

JUNE 22, 2011

Researching your target audience before you interact with it can give you a better understanding of relevant issues you can then use to guide the interview or focus group. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

Research 40

Research B2B Marketing Advertising Agencies B2B 40

MLT Creative

JULY 12, 2011

You never know when you may need to make a quick phone call or hold an ad hoc focus group – and it’s nice to already have someone in the rolodex (who understands the process) should that need ever arise! Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

Research 40

Research B2B Marketing Advertising Agencies Paid Search Agency 40

Contently

JANUARY 22, 2020

The New York branch of global advertising giant Ogilvy & Mather has a yearly event called “You Matter Day.” From the first creative briefs to production of the final commercial, we went through rounds of focus groups, concept testing, collaborative meetings, and edits. Fortunately, IKEA bought one of our ideas.

Paid Search Agency 137

Paid Search Agency Advertising Agencies Ads Ad Agencies 137

MLT Creative

JULY 7, 2011

focus groups, one-on-one interviews, etc.). Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative. Also, you will be presenting this document to your client to explain what you plan to do – so always use a branded document, correct grammar, spell check, etc.

Marketing Proposals 40

Marketing Proposals Research B2B Marketing Planning 40

Convert

MAY 31, 2022

Also known as “marketing angles” and “advertising angles”, selling angles give buyers an insight into your product without overwhelming them with all the details. At any given moment, your buyers are being bombarded with all kinds of ads, campaigns, and selling angles. Love personalized user experiences. Collecting VoC Data.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Atomic Reach

JUNE 5, 2023

These diagnoses from PR professionals underscore the risks brands face when their marketing teams launch campaigns based on bright ideas uninformed by target audience feedback. This would not have happened if Bud Light had made more effort to get feedback from actual consumers before launching their campaign.

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Work Management 52

Adobe Experience Cloud Blog

JANUARY 22, 2009

My article talks about 7 common mistakes , but the 3 most important are: NOT using a formal process to develop campaign or sales strategies. Big agencies and sales training organizations demand that clients participate in formal strategy planning sessions. Use a Formal Process to Develop Campaign or Sales Strategies.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Demand Generation Agencies Lead Ranking 48

readwrite

APRIL 9, 2008

Meebo’s spent six months studying focus groups gathered from their 30 million users per month to see what kind of advertising users will put up with. They want to be invited into useful or entertaining engagements with advertisers where they, the users, remain in control of the experience. We show Flash video!”).

Paid Search Agency 40

Paid Search Agency Advertising Agencies Banner Ads Planning 40

Single Grain

MAY 31, 2023

Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. This article will provide an in-depth understanding of the current AI marketing landscape, and the best example use cases of AI in advertising.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Single Grain

JULY 6, 2021

and a tech enthusiast who can use a variety of tools to support different campaigns. Capability Builder – who can prepare exceptional marketing campaigns to beat the competitors. Search engines like Google rule the world of digital advertising. The CMO of the 21st Century. CMO vs VP of Marketing.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Single Grain

JUNE 3, 2021

Digital marketing is the preferred marketing strategy to generate high-quality inbound leads, as evidenced by these stats: The global digital advertising spending is expected to reach $526 billion by 2024. SEM skills to improve the ROI of the different digital marketing campaigns. Build and Execute Exceptional Marketing Campaigns.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Convince & Convert

FEBRUARY 22, 2016

By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. Image via BigStockPhoto.com. Sound familiar?

Paid Search Agency 103

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 103

Content Marketing Institute

OCTOBER 2, 2018

Between 1963 and 1966, Gibbs Ivory Castle – with its advertising agency, Lintas – published 11 issues of Arrow, a high-quality, eight-page photogravure comic book of adventure and comedy strips, articles, and competitions – with some subtle oral hygiene messaging thrown in. In 1923, U.K. I love this.”.

Storytelling 95

Storytelling Brand Identity Branding Advertising Agencies 95

Hubspot

MAY 2, 2014

On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. Did the campaign reach the intended audience? Use of Facebook marketing products to extend campaign reach. The ROI of the campaign.

Facebook 28

Facebook Paid Search Agency Advertising Agencies Brand Identity 28

Convert

OCTOBER 27, 2021

The key to a successful digital marketing campaign is not just funnels, audience, and messaging. How Can A/B Testing Benefit a Marketing Campaign? In 2017, Pepsi became frustrated with how long it took agencies to create marketing assets and decided to form an internal agency to create faster. A/B Testing? Yes and no.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Content Standard

AUGUST 2, 2016

Reddit is working to debunk this antibrand vibe by building an internal agency to create ads that fit into subreddits, Adweek reported. Ideas for engagement include hosting an Ask Me Anything (or AMA) session with a brand expert, soliciting feedback from a subreddit community as a sort of focus group, or offering insight.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Communities 40

Anteriad

APRIL 25, 2023

Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Banner ads A web banner or banner ad is online advertising delivered by an ad server.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. Banner ads A web banner or banner ad is online advertising delivered by an ad server.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

FEBRUARY 3, 2013

For inbound marketers, this means watching loads of 30-second commercials and wondering if all the advertisers' money was well spent. This, of course, hurt general social interaction with other humans, and it also hurt the marketers who spent millions of dollars on TV advertisements that only aired one time. for 30 seconds.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Mobile Advertising Inbound Marketing 28

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

MAY 15, 2013

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing. But (isn''t there always a but ?).

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Online Marketing Institute

JUNE 22, 2009

In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas. You don’t have to hire a PR agency to kiss the arses of the editors any more. Google has dis-intermediated the content business.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Single Grain

AUGUST 9, 2019

Anonymous online surveys, questionnaires, interactive quizzes, chatbots, focus groups and social media polls are also an amazing way to collect reliable customer feedback and give your buyer personas a boost. Let’s get back to our example of an SEO agency and its fitness clients. Click here to download your free guide right now!

Storytelling 102

Storytelling Buyer Personas Paid Search Agency Peer-to-peer 102

Hubspot

APRIL 20, 2015

They’re hiring agencies. And as legalization campaigns continue to crop up around the world , marijuana marketing will undoubtedly become more and more of an international issue. Source ) At the forefront of this successful campaign against marijuana is the director of the Federal Bureau of Narcotics, Harry J.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Work Management Marketing Management 28

Convince & Convert

JUNE 16, 2010

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), In fact they had INCREASING demand for shovels in N.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119