Numeric Scoring: The Key To Lead Management Success
Online Marketing Institute
JULY 31, 2009
There's a white paper that goes into more detail about multidimensional lead scoring on the Bulldog Solutions web site: [link] To your notes about Eloqua, it's a great tool for implementing multi-dimensional lead scoring like this! My own guess is: <100 staff x small volume of unscored leads = high risk of low or no margins.
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