Numeric Scoring: The Key To Lead Management Success
Online Marketing Institute
JULY 31, 2009
They: 1) Sit with sales, talk about leads, and come to an agreement about what is a Marketing Qualified Lead (MQL). and set a numeric threshold that leads must attain before they earn the MQL status and get passed to sales. Three key ones that we look at: profile match, engagement level, and buying cycle position.
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