Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success. Innovative companies in both B2C and B2B markets are realizing the power of video to boost engagement with online audiences, and they are increasingly converting those viewers into customers by integrating video viewing data with Oracle Eloqua. Bulldog Solutions.

Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

Vidyard

Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success KITCHENER, Ontario – August 2, 2016 – Video has become the darling of the social media world, but modern businesses are proving that that there are real results to gain from online video content. We’re thrilled to see so many Oracle Eloqua customers reaping the benefits of their solutions.”

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Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

But it's much more data-driven than starting with an marketer-created design. - By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. Again, this is different from defining selection rules separately for each campaign, which is how conventional marketing automation and real-time interaction systems work.

How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers

Vidyard

For a growing number of modern marketers, the road to revenue is paved with video marketing. And they’re doing it in a way that’s tightly integrated with the marketing automation platform that powers their programs and insights. Did you expect to hear a B2B marketing leader at Lenovo, the world’s largest PC manufacturer, talk about making people laugh and cry? Learn more about their video marketing journey in their recent post on the OMC blog.

Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. We are honored to be recognized as an exceptional member of the Marketing Nation®.”.

Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. We are honored to be recognized as an exceptional member of the Marketing Nation®.”

Video Experts Share Their Greatest B2B Video Production Advice

Vidyard

Video marketing has proven its worth time and time again. But there’s a difference between simply making use of this medium and producing true video marketing masterpieces. “The standard marketing budget allots bigger budgets for top-funnel marketing content. If you don’t have these kinds of budgets yet, try partnering with your local creative arts college. ” – Matt Heinz, President, Heinz Marketing Inc.

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B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. This market has a lot of growth ahead of it!

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities. And this is where I think the marketing rubber hits the sales road. In my view, these marketers live by four best practices.