Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

There's a white paper that goes into more detail about multidimensional lead scoring on the Bulldog Solutions web site: [link] To your notes about Eloqua, it's a great tool for implementing multi-dimensional lead scoring like this! Usage by a company or organization for promotional, sales or advertising purposes must adhere to Forresters Citation Policy and must be approved by the Forrester Citation Team.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. And say 'hi' to Rob and the rest of the Bulldog folks for me.)