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Don’t fear the retro: How open communication strengthens agency-client relationships

Sprout Social

For agencies, however, avoidance is not an option. Receiving and giving constructive feedback is integral to an agency’s ability to grow. Retrospectives create a positive environment for this exchange by giving both agencies and clients a chance to reflect on the work that has been done over a project period.

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How the relationship between influencers and consumers is changing (and what marketers need to know)

Sprout Social

The influencer-consumer relationship is evolving right alongside social media (and just as rapidly as the networks themselves). A cultural reset It shouldn’t be a surprise that our relationships with influencers are morphing. The audience demands entertainment and intimacy in exchange for their attention. What comes next?

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What is a Link Exchange? Are Link Exchanges Safe for SEO in 2021?

seo.co

If you’re new to the world of link building or just haven’t tried this particular practice yet, then this is a perfectly valid question that may come to mind. The short answer to the question is: A link exchange is an agreement between two sites to share and exchange links with each other for mutual benefit.

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What Programmatic Advertising Can Do for Businesses in 2022

readwrite

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

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How to Start an SEO Business

seo.co

It’s a good time to be an SEO agency. That’s where good SEO agencies come in. Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Starting a generic “SEO agency” is a bad idea, in part because competition is stiff. Choose a niche.

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The power of customer data across the journey: Acquisition

Martech

Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. to measure the success of your paid advertising efforts.

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Rev Ops Barometer H2 2021

Liveintent

Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. Savvy publishers like NYT , Axios, and Morning Brew know that email newsletters are a critical component to driving reader loyalty and building a first-party database, and 44 percent of study participants agree.