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B2B Marketing & Scientific Research: How the Brain Interprets Online Relationships

MLT Creative

The internet has given us a new type of relationship we never would have had without it: online relationships. BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer. MLT Creative President and Sr.

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B2B Marketing: How Your Target Audience Thinks & Remembers

MLT Creative

The Internet has changed how our brains process and remember information; so, in order to influence your target audience’s B2B buying behavior, you must work within the confines of how our brains’ functionality. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

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B2B Marketing & Scientific Research: Why Online Relationships Matter

MLT Creative

BtoB Magazine recently presented a webinar called From Caveman to Customer: What the Evolution of Storytelling Means to Marketers that helped explain why these online relationships are so important. Because of the internet, we can now achieve this sense of bonding unlike ever before.

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B2B Marketing Events Around The World - November 2011

MLT Creative

If you choose to attend, you have a rare opportunity to explore new technologies and business models in areas ranging from online commerce and social media to gaming, interactive advertising, entertainment, and many more! Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, Econsultancy. technology.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Using this visit data combined with information retrieved from different sources on the Internet for the qualification as a lead or not. BtoB magazine and the Sales Lead Management Association reported last week that 45.4% Thus the first step is to discover the visitors by company name. deal; more search competition=a good thing.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

In the marketing world, agencies are supposed to be the ‘creative’ ones and clients are supposed to be the dullards who are grateful for a fresh source of ideas. And Ronald Reagan has emerged as a genuine internet pioneer. You don’t have to hire a PR agency to kiss the arses of the editors any more.

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# Content as Advertisement - Digital Body Language , June 1, 2010 Content has long been a key driver of success for great B2B marketers in today’s world.