Porch Group Media

AUGUST 31, 2018

In a move to help clients more effectively target their ads and messaging, advertising holding company Interpublic Group (IPG) recently bought Acxiom Marketing Solutions for a price tag of $2.3 Some agencies have even said the lack of third party data for targeting will take things back to “the stone age”.

Purchase 40

Purchase Work Management Advertising Agencies Marketing Management 40

Hubspot

JANUARY 14, 2015

"By the end of my run there, search had starting taking off and I was selling a bunch of it to advertisers and agencies. Key lessons learned from my first job include embracing change, building relationships, and avoiding intrusive advertising!". First Job: Commodities Broker at Merrill Lynch. Follow @andrewteman.

Work Management 28

Work Management Paid Content Marketing Management Paid Search Agency 28

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money. And on those terms, online advertising plays a quite crucial role for us in how we generate and predict growth over time.

Advertising Agencies 98

Advertising Agencies Display Advertisements Advertising 98

Digilant

MARCH 4, 2019

In 2016, the Association of National Advertisers published a report chock full of findings that brought media buying transparency to light, highlighting the messy relationship between advertisers and agencies. However, it isn’t all bad news. However, it isn’t all bad news. How to Avoid Ad Fraud.

Paid Search Agency 55

Paid Search Agency Advertising Agencies Ads Allocation 55

Choozle

JANUARY 20, 2020

Whether it’s relationship building, branding, or digital advertising, marketers must take diverse approaches to maximize their marketing tactics, especially with B2B marketing. B2B marketing involves building valuable relationships with individuals at companies to create long-term customers through the buying process.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Lucidchart is based in Utah, and was founding in 2010. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. The loudest one with the biggest reach and the lowest cost is Facebook advertising. Back to top. Mandy McEwen.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62