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Choosing Your Advertising Agency Partnership: Key Considerations for Success

Stevens & Tate

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes.

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Five Reasons To Hire An Advertising Agency Versus Staffing In-House

Stevens & Tate

Marketing and advertising are essential for the success of any business. As your company grows, you will eventually be faced with the difficult decision of whether to build your own marketing group or to outsource to an advertising agency. Here are five benefits to hiring a full-service advertising agency.

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How to Bring Your Brand Marketing In-House After Working with an Ad Agency

Marketing Insider Group

You’ve been using an ad agency for years. Untethering from an ad agency can seem daunting, especially if you’ve been accustomed to outsourcing the responsibility. Paying an agency to handle brand marketing and advertising can be expensive. Having to notify an agency and figure out how to pivot can take days.

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How influencers and content creators are reshaping brand strategies

Martech

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

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How brands should react to market slowdowns

Martech

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. Here’s how. The result?

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Branding Your Company – Communication is at the Core

Webbiquity

Branding a new company first requires conducting an in-depth characterization of the company. This involves evaluating competitors, target customers, and defining the brand’s unique benefits and personality. Without effective branding, and subsequently, marketing, there is no “brand,” just a business name.

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Top 15 Advertising Agencies in Australia

Outgrow

Top 15 Advertising Agencies in Australia. By and large, these figures portray that brands are focusing to capture a fair share of Australia’s growth. Similarly, if you have the desire to monetize Australia’s growth, you will need to advertise your brand. The Australian ad market has been estimated at $16.6