Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry.

Paid Search Agency 104

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 104

Webbiquity

FEBRUARY 21, 2023

Put simply, while 38% of consumers say they trust brand-produced social media content , 61% trust influencer recommendations. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. billion in 2016 to $16.4

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. What’s more, signal loss means advertising budgets are already tilting toward the big walled gardens. Get MarTech!

Privacy 123

Privacy Paid Search Agency Ads Privacy Protection 123

Marketing Insider Group

MARCH 9, 2023

The most prestigious names are available only by paid subscription and have expanded in recent years to offer custom research, content creation services, and native advertising sponsorships for brands who want to get in front of business leaders.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Martech

OCTOBER 6, 2023

The creation of multiple ad backgrounds allowing advertisers to choose relevant creative for their targeted audiences. The generation of multiple text options based on the advertiser’s original copy to better reach selected audiences. “On balance, there are more opportunities for agencies than threats,” said Frank.

Paid Search Agency 139

Paid Search Agency Features Ads Marketing AI 139

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. What can agencies do today to prepare for deprecation as it pertains to audience targeting? “As In terms of audience targeting, what changes should advertisers expect? Let’s dive in!

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. Another increasingly important benefit of pairing AI with automation is to ensure brand compliance at scale.

Marketing AI 123

Marketing AI Advertising Agencies Allocation Advertisements 123

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. Having an expert talk positively about your product can improve trust and enhance brand credibility.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Stevens & Tate

OCTOBER 18, 2023

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

Martech

FEBRUARY 6, 2024

Brands will use their big media ad spends as the basis for campaigns in the months ahead. Nostalgia is back for big brands This year, brands aren’t forgetting that the Super Bowl is a tradition. Nostalgia is back for big brands This year, brands aren’t forgetting that the Super Bowl is a tradition.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 116

Martech

APRIL 19, 2024

They can choose from brand awareness, driving traffic and collecting leads. And they already have much of the information that advertisers request from prospects in a lead gen form. Lauren Petrullo is the CEO and founder of marketing agency Mongoose Media LLC. Petrullo’s agency isn’t one of them. “We More questions?

Lead Gen 109

Lead Gen Paid Content Social Media Sales Qualified Leads 109

Martech

SEPTEMBER 14, 2023

The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. RMNs are attractive to advertisers because of the deep knowledge retailers have about their customers. The guidelines will be open for public comment through October 13. Why we care.

Guidelines 124

Guidelines Advertising Agencies Media Paid Search Agency 124

Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With so much on the line, advertisers need to get it right. Fragmentation Woes: Challenges in CTV Advertising A major challenge facing the CTV ecosystem is fragmentation.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Martech

AUGUST 31, 2023

Chris Kelly, CEO of Upwave, an analytics platform for brand advertising, thinks it’s possible. He believes better ad measurement for advertising-based video-on-demand (AVODs) and subscription video-on-demand (SVODs) would get brands to spend more on them. To do that, you need more brands to come to CTV and streaming apps.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Funnel Advertising Broadcasting 108

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. Here’s how. The result?

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Tiecas

FEBRUARY 5, 2024

Competition from Larger Players : Competing with larger manufacturing companies with more extensive resources and brand recognition can be daunting. By focusing on our strengths and differentiating ourselves from larger competitors, we can carve out a space for our brand in the marketplace. Source: The Content Marketing Institute ).

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Advertising Agencies 113

Advertising Agencies Advertisements Advertising Tactics 113

RDW Group

JANUARY 3, 2024

Nationally-recognized advertising, digital, and PR agency embraces a new brand that’s more reflective of industry and clients. based RDW … The post RDW Group Kicks off 2024 by Unveiling New Branding appeared first on RDW Group. Providence, R.I.-based

Brand Identity 90

Brand Identity Branding Advertising Agencies PR 90

Martech

APRIL 18, 2024

Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. Image: Green Media Summit. But these improvements have to make business sense as well.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Work Management Marketing Management 109

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. While customers log off, advertisers will continue to spend and shift their budgets We’ll believe it when we see it. Yet, X saw the grand exit of big tech and entertainment brands last year.

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Bannersnack

MARCH 5, 2024

2 minutes read Creatopy, an AI-driven creative automation platform, is announcing the launch of Ad Studio—an innovative solution set to redefine the landscape of digital advertising, following the $10M Series A investment raised in Q4 of 2023.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Advertisements Advertising 52

illumin

JANUARY 9, 2024

Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Advertising Agencies 124

Advertising Agencies Brand Identity Branding Marketing & Strategy 124

Valasys

APRIL 19, 2024

Advertisement and marketing are among the top pieces of an effective business plan, which companies can only do within the modern-day competitive market. This is where the relevant experience for a suitable ads agency can add tremendous value. Therefore, ad agencies create great value even for the most resourceful companies.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

seo.co

MAY 31, 2023

The Role of an SEO Consulting/Ad Agency Ad agencies come in all shapes and sizes. Some of them focus on SEO consulting, paid advertising, and generally generating search engine traffic. Some ad agencies offer a little bit of everything. Think about the point person on your team responsible for marketing and advertising.

Consulting 97

Consulting Paid Content Work Management Marketing Management 97

Top Rank Marketing

JANUARY 5, 2024

percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 110

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 110

Martech

NOVEMBER 18, 2022

Advertisers and agencies will primarily use retailer-owned (75%) and aggregated (82%) marketplaces to place these ads. Also, 91% of advertisers are looking to leverage the retail media network with onsite ads. The top goal for advertisers with their media investment is customer acquisition (61%). YoY in 2023. Why we care.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Ads 116

ClickZ

APRIL 8, 2021

30-second summary: The client/agency ecosystem is profoundly being reshaped, effectively fueled by new technological advances across the partnership lifecycle. The agency world is restructuring, reinventing itself to provide more effective, agile, responsible capabilities that brands need to successfully compete and win in the marketplace.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Ad Agencies Allocation 130

Martech

JANUARY 17, 2024

” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. “I think brand marketers are sort of biding their time — let’s not panic until we need to,” DeZao agreed. But there are new forms of contextual advertising out there.

Advertising Agencies 138

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 138

Mass Analytics

MARCH 16, 2023

THE FOUNDATION OF THE AGENCY/ BRAND RELATIONSHIP 1. Data integration : A guarantee for smooth transactions between the partners to r each the goal of measuring the effectiveness of the brand’s marketing activities and sta ying relevant to their customers. 2. She emphasized that data collection was not enough.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Privacy Marketing Management 98

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. Agencies too are likely to wait until their clients demand action. Remember FLoC ? It was not friendly.

Privacy 120

Privacy Advertising Agencies Work Management Marketing Management 120

Martech

AUGUST 29, 2023

Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. As a result, expect more advertisers to move their ad buys from linear TV to YouTube.” Why we care.

Youtube 111

Youtube Paid Search Agency Advertising Agencies Ads 111

Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. That leaves marketers and advertisers with the stark choice of abandoning any serious attempts at targeting, relying on varieties of contextual advertising, or finding alternative ways to identify audiences.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Demographics Customer Surveys 111

Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Twitter Google 130

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Media 110

Media Advertising Agencies Paid Search Agency Forrester 110

Bannersnack

OCTOBER 5, 2023

More than 5,000 global brands and agencies already use the platform to create, customize, automate, and scale their ads & visual content production. 2 minutes read Creatopy, the AI-driven creative automation platform, has raised a $10M Series A from 3VC and Point Nine.

Creativity 98

Creativity Automation Paid Search Agency Advertising Agencies 98