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WMC Interviews: Janine Popick

WebMarketCentral

This is great for organizations that send out email blasts on an irregular or ad hoc basis. outbound newsletter sponsorships, online advertising buys, radio, we even have an outdoor advertising campaign! Here's our conversation. WebMarketCentral (WMC): What did you do before VerticalResponse?

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This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

Content Marketing Institute

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 00:01): An advertising blast from the past: “Westinghouse’s single-dial controls.”

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

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What Works in B2B Technology Marketing

WebMarketCentral

“The key increasingly lies not in blasting out your message via a marketing megaphone but rather in placing yourself where you can and will be found when prospects are looking. For 5-figure purchases, the average buying committee size in 100-500 employee companies is six people; in large companies, it's 21.