Directive Agency

APRIL 19, 2017

The logic is that by widening the visibility of your blog posts you can spread your online reputation as an industry expert – the more authoritative you seem the more leads you’ll convert. But this is a passive, indirect method of generating leads – at best. Especially in your favorite online communities.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Directive Agency

JULY 7, 2017

Content promotion degenerated from reaching your ideal end customer to sending out blind twitter blasts every time you publish a new piece. Often times new client’s lead gen campaigns are hemorrhaging money and failing to fill their pipeline – which is where we come in. We found this out the hard way. Gated Content.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Most orgnisations and agencies are still very tactical across the board.

PR 160

PR Social Media Paid Content Media 160

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40