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The Big Difference Between the Ads People Love and Ads People Hate

Contently

Because the ads are so expensive, advertisers put a lot of effort into making them great. But let’s not underestimate the cute animals, since they play a big part in how much storytelling is upending advertising. In 2014, BuzzFeed was in the midst of launching a new kind of advertising agency.

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Marketing with Video Content in the Digital Age [Interview]

KoMarketing Associates

How are you already seeing marketers/agencies incorporate some of the newer video formats (360-degree, etc.)? It’s widespread in that most major brands and advertisers are interested in trying out new formats. In general, there is a great deal of optimism across the board for the growth in online video advertising.

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How Will AI Shape Personalization in 2020?

Martech Advisor

AI can also assist in programmatic advertising by matching ad space to the right content. Learn More: The Future of AI in OOH Advertising - Personalization. By monitoring the number of visitors, sales, downloads, and uploads, it made micro-elements like Calls to Action and banner colors more impactful.

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How to Boost Your Sales Funnel at Every Stage, from Top to Bottom 

Outbrain

If you choose to go the native advertising route, you can make your awareness campaigns even more targeted with Outbrain’s proprietary Interest Targeting tool, and get sharper exposure to potential customers who are interested in your product, service, or associated categories. . The results?

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How CPG Marketing and Content Strategy Drive Lasting Product Demand

Content Standard

Putting CPG into Context My own introduction to CPG demand began with industry analysis—for years, I had an agency contract to write a monthly report for a market research company that followed the latest releases in the food industry. Instead, they’re looking to engage consumers in highly personalized, consistent interactions.

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Pro-Tip: Top Paid Marketing Channels for Your SaaS Business

Outgrow

In fact, a lot of known SaaS companies have a dedicated budget for paid advertising. If you're a startup, then Google Ads could be an excellent customer acquisition platform for you. If you’re unsure of how to go about it, remember that there is a marketing agency for SaaS companies that you can tap for help. Display Ads.

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Top 25 Tweetable Moments From An Unconference #WPPStream 2012

Marketing Insider Group

The attendees were an eclectic mix of folks from the worlds of technology, startup, publisher, agency, brand, design and more. Agencies, brands, ad tech companies, entrepreneurs, geeks, investors, journalists… All on a Greek beach #wppstream. Banners are dead #wppstream. All smart as can be. AliciaNavarro.