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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

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Multi Channel in B2B Marketing: Beat the Jargon…

Inbox Insight

Account-Based Advertising (ABA) – targets best-fit accounts through digital ad campaigns that focus on account level with high revenue potential, rather than individual leads. Paid Search – key to this channel working effectively is to master bidding strategies and optimization techniques. PPC – Pay Per Click.

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Top 5 Demand-Side Platform Companies

Martech Advisor

A demand-side platform (DSP) helps advertisers purchase ad impressions in real-time, over the internet. A demand-side platform (DSP) is a crucial component of the programmatic advertising ecosystem. DSPs help brands, advertisers, and agencies with programmatic media buying by participating in real-time bidding (RTB) auctions.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals.

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ln-house marketing across countries at Elkjøp Nordic

Bannerflow

How long have you been working with in-house marketing? Thomas Sourour, Marketing Technology Manager, Elkjøp Nordic: I started working with Elkjøp Nordic in September 2017. Traditionally our leaflets had been produced by an external agency on a weekly basis with over 80 people (internal and external resources) involved in the process.

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What is programmatic advertising?

Bannerflow

Programmatic advertising is now the dominant form of buying and optimising digital advertising. Knowing the basics of programmatic and how it works is essential for marketers. It’s a major component of modern advertising. How does programmatic advertising work? Programmatic advertising: the glossary.

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3 Ways Brands Can Succeed As Advertising And Technology Evolve

Marketing Insider Group

We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. So while the advertising industry spoke about many of the same things we’ve all been talking about for a few years now, there were a three consistent themes across all these conversations that emerged. Native Advertising.