advertising-agency 
Customer Experience Matrix
FEBRUARY 21, 2014
That could serve as a pretty complete summary of the state of the art for B2B marketing today, especially if you consider “content marketing” as implicitly included. Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions.
KoMarketing Associates
FEBRUARY 1, 2018
A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. What are the benefits? “In
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KoMarketing Associates
NOVEMBER 9, 2017
Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. B2B Marketers Find Success with ABM Tactics.
DemandBase
APRIL 21, 2020
As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. I discuss the value of Demandbase’s B2B platform in this brief (under 5-minute) video.
Martech
OCTOBER 27, 2023
Although it’s not the first to offer IP address protection, “Google appears to be going harder than most of the big players,” said Aaron Grote, VP of digital products at data-driven agency Stirista. ” Another challenge for B2B. What I’ve noticed is that none of that seems true for IP protection. .
DemandBase
MARCH 30, 2020
Want to know how it applies to your ABM-informed advertising campaigns? That’s why businesses partner with agencies, vendors, consultants, etc. B2B advertising is no different. Does anyone remember the story of the pin factory? First, let’s consider the evolution of digital media spend.
Marketing Insider Group
AUGUST 3, 2020
Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. search advertising) to target a specific account. All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy.
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