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Digital Experience Platforms: Myths and Realities Behind the Hype 

Martech Advisor

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

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2022 Marketing Predictions: What Are the Experts Expecting?


2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Here are trends and predictions that marketing leaders are anticipating in the months to come. What will our customers want? What will our stakeholders want? Heck, what will Google want?

Marketing 118
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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems


You could have a full-featured marketing suite as your core platform, but it now had open APIs and a marketplace of specialist (best-in-breed) apps with off-the-shelf integrations. Best-of-Breed Platform Ecosystems. your DXP) vs. having humans do manual service labor (e.g., In fact, the two were better together.

Aging 121
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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth


Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company?

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management


According to a report published by WordPress alone accounts for 50-60% of the total share of the global CMS market. Customization improves the path of digital experience. Headless CMS delivers best results when incorporated in omnichannel marketing, customization, integration & security. Ease of Use: .

Content 40
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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide


Everything you need to know about finding the ideal tool to ace marketing and optimization. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. Meanwhile, another paper released data showing that there’s a strong relationship between gaze position and cursor position.

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TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Monitor and manage work-life balance and professional relationships with personal insights.