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Why we care about B2C marketing: A guide for marketers

Martech

Most B2C marketers will need capabilities for ecommerce, content (content management systems and digital asset management), social media and a way to analyse customer data. The digital experience platform (DXP) category features vendors who offer some or all of these solutions. Click here to download!

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2022 Marketing Predictions: What Are the Experts Expecting?

Brandpoint

Whether you’re Microsoft or a one-person shop, you need to provide an exceptional, personalized experience. The (continued) rise of DXP The phrase Digital Experience Platforms has become a buzzword over the past year now that all-in-one platforms like Acquia have embraced the methodology.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

The following year, DXP Acquia absorbed AgilOne. Last year, cloud comms platform Twilo picked up Segment. Earlier this year, two other DXPs, Optimizely and Sitecore, acquired Boxever and Zaius respectively. From Datorama to Tealium, from Amperity to Segment, from ActionIQ to AgileOne — there were plenty of them. Why we care.

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Content marketing: What it is and why marketers should care

Martech

Unlike paid advertising, content marketing primarily uses organic approaches to attract and engage customers. The industry’s dominant players include Oracle, HubSpot, Adobe and Salesforce, but content marketing encompasses many types of software and services including marketing agencies, resellers and the technology vendors themselves.

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BIGLIST: 100+ Generative AI Tools For B2B Marketers

Top Rank Marketing

CORTEX @meetcortex A social media content optimization platform for marketers and agencies to continuously improve post engagement. Smartly @smartlyio Social advertising automation and optimization platform with machine learning. Optimizely @Optimizely AI-accelerated digital experience platform (DXP).

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Contentsquare (Clicktale) Clicktale is now part of Contentsquare, the Digital Experience Platform (DXP) for customer experience analytics on websites, web apps, and mobile apps. It’s an extensive tool with various features and integrations for effective customer experience analytics and insights.

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

In 2017, Pepsi became frustrated with how long it took agencies to create marketing assets and decided to form an internal agency to create faster. Broadcast emails that you send once to your list, perhaps to advertise an offer. We’re the tool of choice for a lot of CRO agencies, even when they have a suite of them available.