The Founder Interview Series #43: Pavel Beinia, BuzzGuru
Webbiquity
FEBRUARY 21, 2023
93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016. Put simply, while 38% of consumers say they trust brand-produced social media content , 61% trust influencer recommendations. billion in 2016 to $16.4
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