Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”.

Why You Don't Need Agency Experience to Launch an Advertising Agency


This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. The process of growing some gray hairs and shifting out of the “whiz kid” mentality and into the mentor mindset prepared me in a way that no agency experience could have.

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Slow and steady content-creation wins the Google Search race


Blogging Content Marketing Search Engine Optimization Search Marketing Advertising agency Android (operating system) Facebook Google Google Search linkedin social media social media marketing Social network

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design.

Audience Lab is a secret weapon for political advertisers


Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst.

How to use Instagram marketing to get new leads for your business


These content formats have become the status-quo in how people consume information and how they decide what brand or agency is worth their time. For example, a software agency might use “install now” as a call-to-action after showing a compelling picture of their product in use.

Smart Agencies are Investing in Technology


Investing in Technology for Smart Agencies. According to the RWS/US 2017 Outlook Survey Report, while Marketers and Agencies share a common business and often work together, their concerns about trends for 2017 differ. Smart Agencies are Investing in Technology.

How to Secure Your Website from Attribution Loss


Is Your Website Stealing from You? Chances are the answer is yes. Maybe not directly, but it is still losing you money by not tracking your valuable visitor attribution data and impacting your bottom line. Your website should give your visitors what they need when they need it.

Lead exponential digital growth through publishing and advertising


Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. Advertising has failed many publishers and websites as a major revenue source. Lesson for Leaders.

The Importance of Market Attribution for Agencies


Why Agencies Need Market Attribution. Attribution is a vital part of any digital marketing agency’s planning strategy because marketing attribution highlights which marketing efforts are working and the cost in relation to the result.

The Importance of Storytelling


Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer.

Using Analytics to Get Higher ROI from Remarketing

KEO Marketing

Remarketing is one of the most popular tactics for online advertising campaigns. When you want to optimize your online strategy, you need one of the top advertising agencies in your corner. Paid Search Advertising remarketing campaign top advertising agencies

Selecting an Advertising Agency


How do you select the best marketing agency for your needs? Two new pages recently added to WebMarketCentral address this issue: "How to Choose an Ad Agency (Marketing Agency)" and "How to Write an Ad Agency RFP." Beyond that however, this article makes some good points about looking for pertinent experience and taking a tour of the agency before making a final decision.


Tips for getting to know your prospects from David Ogilvy

Sales Intelligence View

Before David Ogilvy became one of the biggest names in advertising, he was a door-to-door salesman for AGA ovens. As you’d expect from a man who later went on to dominate the advertising industry, it contains some incredible tips for salesmen.

Why customer personas may be an outdated marketing technique

grow - Practical Marketing Solutions

I’m not saying that personas are without merit (especially when it comes to tech and developing user interfaces) but I would like you think critically and not go down this path just because a consultant or advertising agency tells you to do it.

The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

In this case, a Twitter search showed there were 44 Tweets of an advertising agency’s post in the prior week. 43 of them were copy-paste replies from the same employee of the agency (a “strategist” no less!) You can share. You can publish. You can broadcast.

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Direct Mail Strategy: Do you see direct mail more as advertising or sales?

Direct Response Coach

When direct mail became a mainstream marketing channel for the largest brands back in the early 80′s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. They were already creating print advertising. The post Direct Mail Strategy: Do you see direct mail more as advertising or sales? Copywriting Direct Mail Direct Marketing General Lead Generation Print Advertising

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Here's An Industry Comparison Of The Most Widely Used Marketing Channels


This is consistent with our intuition as B2C companies invest heavily in brand advertising with video ads, display ads, retargeting, social media, and paid search. Marketing Agencies Rely On Content, Referrals And Paid Social To Generate Business.

Your 2013 Social Media Strategy: Grow a Pair.

grow - Practical Marketing Solutions

Shove it off to an advertising agency. Stop abdicating leadership to advertising agencies who just made Timmy from Accounting your community manager because he’s 23 and enjoys Facebook. First I would like to explain this strange headline to my international readers.

Insist on the Right Copywriter


If your primary source of outside help for marketing communications and public relations projects is a marketing or advertising agency, you have probably worked with whichever copywriter the agency assigns to your account.

PeerIndex Founder reveals social marketing developments

grow - Practical Marketing Solutions

Why is social scoring so disruptive for many traditional advertising agencies? Click here is you can;t see this video interview with Azeem Azhar, founder of PeerIndex. I had a chance to catch up with PeerIndex founder Azeem Azhar at his homebase in London.

The Characteristics of a Marketing Automation Expert [Infographic]

Modern Marketing

She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies.

Why Ad Agencies aren’t adjusting to a real-time social media world

grow - Practical Marketing Solutions

Here are the signals coming at me in the last few days: “Our advertising agency is staggeringly out of touch with the demands of a digital world. “We are losing a lot of digital business to smaller agencies. ” — Creative Lead, Large New York Agency.

Survey: Marketing Leaders and Innovators Use Data to Prove ROI

KoMarketing Associates

Transparency (the data struggle between advertisers, agencies and publishers) also emerges as a top-of-mind concern for leaders and innovators.”. Depending on how marketers manage their performance data, they may excel in other areas compared to their counterparts, according to new research.

Do You Need a Freelancer or an Agency?


Technology companies typically maintain relationships with one or more advertising, marketing, and public relations agencies for services related to sales promotion, including copywriting. How can you determine whether a project needs an agency or a freelancer?

Why content marketing is a “do-over” for social media

grow - Practical Marketing Solutions

The basic concept behind print advertising hasn’t really changed for centuries. A respected senior advertising exec just jumped ship to join a start-up content marketing firm. Advertising agencies have a right to be concerned because nobody sees their ads any more.

Agencies Under Pressure to be More Digital


And increasingly, those company leaders are turning to agencies to catch up, keep up, and move ahead of their competition. Digital Work Drives Agency Growth. According to AdAge’s Agency Report 2015 , digital’s share of US agency revenue reached 40% in 2014.

How to Match Great Content to Your Sales Funnel

Modern Marketing

She previously worked in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. In the B2B marketing world, the buying cycle is long.

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KEO Marketing CEO, Sheila Kloefkorn, Accepted into the Forbes Agency Council

KEO Marketing

August 16, 2016 – KEO Marketing (https://keomarketing.com), a full-service business-to-business (B2B) marketing agency, announced today that president and CEO Sheila Kloefkorn has been accepted into the Forbes Agency Council.

[Infographic] How to Form Your Digital Advertising Team

Modern B2B Marketing

All marketing teams should think of it this way—and digital advertising teams are no exception. So, what’s the best way to form your digital advertising team, in particular? Author: Sesame Mish The most important part of any marketing team is its people.

The Emotion found in Social Data

Buzz Marketing for Technology

Ideal Customer Persona – made with Social Data Some advertising agencies charge you hundreds of thousands of. Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it.

6 Factors that turn social media strategy into RESULTS

grow - Practical Marketing Solutions

For 100 years, we have been conditioned to pay an advertising agency to handle our customer media and then sit back and wait for something to happen. Certainly advertising is still an important part of the marketing formula.

How to find homegrown content marketing evangelists

grow - Practical Marketing Solutions

Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm. Slowly, companies are realizing that their best evangelists, storytellers, and teachers aren’t working in an advertising agency or PR firm.

7 Engaging CMO Interviews From 2016

Modern Marketing

” JetBlue does local TV advertising because it isn’t a national brand and some two-thirds of its advertising budget goes to digital marketing.

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Three Signs You are in Need of White Label Marketing Automation


Gainor’s definition works well in the agency model, but for companies in industries such as finance or franchise, the white label concept is a bit different. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since.

A Helping Hand and Then Some For the Data Driven CMO

Modern Marketing

” The disciplines of marketing and technology have converged, and CMOs are in need of partner agencies that possess proficiency in both data management and experience-creation to help define and lead this agenda. ” This is a disadvantage to both CMOs and agencies.

15 of the Coolest Agency Offices We've Ever Seen


To showcase how marketing and advertising agencies around the world are accommodating their teams, we've compiled a list of 15 amazing offices. 15 Examples of Cool Agency Offices. The agency's 11,000 square foot space is set up without permanent desks for employees.

The Rise of the Unread: How to Avoid the Burial of Your Content

Modern Marketing

For example, creative for a video may be distributed via an advertising agency, get framed and promoted by the social media team, leveraged for email marketing automation, and so on. The​ ​Unread​ ​(content)​ ​has​ ​risen​ ​and​ ​is​ ​stalking​ ​the​ ​internet.

KEO Marketing CEO, Sheila Kloefkorn, to Present “Top 15 Trends in Digital Marketing – What You Need to Know for 2017”

KEO Marketing

October 18, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced that CEO and president Sheila Kloefkorn will lead a session at the Arizona Technology Council’s “Lunch & Learn” event on Tuesday November 15, 2016. During the session, Kloefkorn will discuss recent changes with Google, LinkedIn, Twitter and other online digital and advertising platforms.

How a Blank, 4-Minute Video Got 100,000 Views


In an advertising agency, having a good idea isn’t enough. To illustrate the inherent flaw of vanity metrics, we at ad agency Solve created a four-minute blank white video and uploaded it to YouTube. Advertising Daily

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