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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Why Review A Marketing Agency’s Capabilities?

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Surprise: Most B2B Advertising Isn’t Good. Or Is It?

The Point

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. What was surprising, however, was the criteria by which the two firms rendered the advertising in question as unsuccessful. Surprise: Most B2B Advertising Isn’t Good.

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Rain the Growth Agency Partners with Fitness Leader barre3

Rain The Growth Agency

Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has announced a new client partnership with barre3, a boutique fitness company with more than 170 locations nationwide.

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5 Top Reasons to Hire a HubSpot Marketing Partner Agency

Roketto

Let’s say you own your own business (If you’re reading this post, chances are that’s not a stetch), you’ve just purchased HubSpot, and you’re looking for a marketing agency to do some work for you. Featured Content Marketing

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

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How to Choose Your Agency Partner

Albert

The digital marketing landscape is changing quickly, and ad agencies need to adapt if they want to stay relevant. The post How to Choose Your Agency Partner appeared first on Albert

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The 2022 Playbook For Running Joint Marketing Programs With Partners

Square 2 Marketing

One of the best ways to get your message out quickly to highly targeted prospects is to work with partners. These are companies that aren’t competitors but serve the same target market. Affiliate Marketing Partner Marketing Joint Marketing Programs with Partners

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3 Reasons for B2B Agencies to Partner With Metadata

Metadata

Digital marketing agencies, by definition, help their clients optimize their digital marketing assets and campaigns through online strategy, and tools. 3 reasons why Metadata helps agencies. This is something that needs to be strategized together with the agency.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We'll also share some tips on hiring the best agency to run effective ad campaigns for your business.

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Revenue Rockstars Advice from the Agency Partner Panel

Sharpspring

The Revenue Rockstars Series continued with a live-streamed session from SharpSpring Agency Partners Magee Clegg, Patrick Schokker and Jason Kramer entitled, “From a Seat at the Table to Running the Table: How Modern Marketers Are Winning Revenue.” In this blog, you’ll get advice from the Agency Partner Panel, and we’ll outline some of the key highlights and takeaways from this exciting session. So marketing is no different.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

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8 Signs You Need an Agency’s Digital Marketing Services

Marketing Insider Group

Is your marketing strategy falling short of its goals? Are there marketing tactics you want to try but can’t seem to find time for? If you answered yes to any of these questions, it might be time for your company to hire an outside digital marketing service. Content Marketing

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8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. LinkedIn’s big advantage over its key competitor – and the reason it’s now cannibalizing so many marketing budgets previously reserved exclusively for paid search (SEM). – 8 Common LinkedIn Advertising Mistakes #paidsocial Click To Tweet.

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Best Advertising Agency: Top 10 Choices for 2022

Single Grain

The number of advertising services is increasing day by day. This means that it’s becoming a challenge to find a reputable advertising agency that has the experience and talent to help you create and launch a successful advertising strategy. Content marketing.

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Toronto HubSpot Partner - The Brit Agency - Joins Partner Advisory Council

The Brit Agency

The Brit Agency, a Toronto-based, B2B Inbound Marketing Agency, and a HubSpot Platinum Partner, has been invited to join a select group of agency business leaders to form the 2019 HubSpot Partner Advisory Council (PAC) for North America. This talented group of 15 agency leaders from many successful Inbound Marketing agencies is tasked with helping to shape the future of HubSpot’s Partner Program.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

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2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities.

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Benefits of Partnering with an Online Digital Marketing Agency

Digilant

The pressure is mounting in online digital advertising to make ad dollars go further and for stakeholders to have a greater understanding of emerging channels, platforms, and privacy regulations. Accountability ensures that you are in lock-step with your agency team.

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HubSpot and Salesforce: Rivals or Partners?

Marketing Insider Group

Marketers agencies typically identify with a single customer relationship management (CRM) platform. They consider themselves a “HubSpot Agency” or a “Salesforce Agency” and tout their mastery of their preferred CRM to prospects, clients and partners. The post HubSpot and Salesforce: Rivals or Partners? appeared first on Marketing Insider Group. Marketing Strategy

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8 Surprising B2B Use Cases for Chatbots

The Point

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. This is particularly applicable when you’re marketing to existing prospects and don’t need to capture a bunch of qualifying data.).

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Loyalty Auctions: The Next Reward For B2B Markets

If you’ve never used auction techniques to drive engagement in your employee, channel partner or customer rewards programs, you’re missing out! Find out why and how to in this Best Practices Guide from industry leader Reward Paths.

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How to Start a Marketing Agency in 2020 (From a 7-Figure Agency CEO)

Single Grain

If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Bonus: We created a video detailing the playbook that Eric used to take Single Grain from zero to a 7-figure agency.

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At Sprout, all agencies are partners

Sprout Social

Across our product, marketing, sales and success organizations, we have team members that have experienced the highs and lows of working at agencies, from boutique and startup agencies to large and enterprise agencies … and everything in between. And from that experience and in our work every day with our agency customers, we have seen the time, creativity and commitment that agencies put in to deliver clients the best and most creative campaigns possible.

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Things To Consider When Partnering With A Marketing Agency

Stevens & Tate

Does your company need help from a marketing agency? If you’ve never worked with a marketing agency before, it can be overwhelming to decide which one to partner with. Enjoy the article: 6 Reasons to Hire a Digital Marketing Agency.

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Top Toronto B2B Inbound Marketing Agency - The Brit Agency - Becomes Diamond Tier HubSpot Partner in Canada

The Brit Agency

The Brit Agency ( www.thebritagency.com ), a full-service B2B Inbound Marketing agency, is excited to have reached the Diamond tier of HubSpot's Partner program, the ultimate goal for any HubSpot Partner. This accomplishment came just 18-months after reaching HubSpot's Platinum Tier Partner level and makes The Brit Agency one of only 50 Diamond HubSpot Partners worldwide to achieve this goal. Agency News

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

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5 best TikTok marketing agencies in 2023

Sprout Social

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). They are an official Snapchat Lense Partner as well.

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4 Marketing Challenges a HubSpot Partner Agency Can Solve

Roketto

With all of the free marketing advice you can find on the internet right now, you’d think it would be pretty easy to formulate a winning content marketing strategy. You definitely wouldn’t think you need a HubSpot Certified Partner to get it right. HubSpot Inbound MarketingBut you would be mistaken.

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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising.

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Is Technology Making Marketing Agencies Obsolete?

The Point

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Melnick posits his question largely on the basis of IDC research that shows the rate of growth in digital marketing spend amongst technology companies significantly outpacing the equivalent growth of digital marketing as a percentage of agency revenue.

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What Is the Gemini Effect in B2B Marketing?

Veteran B2B loyalty marketers know that the reward redemption experience in any program is often governed by a strange two-headed phenomenon commonly referred to as The Gemini Effect. Find out more about how to maximize the effectiveness of your customer or channel partner incentive programs from industry leader Reward Paths.

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Recognizing our Agency Partner Founding Members

Sprout Social

Two years ago, we launched our Agency Partner Program with the help of key agencies, our founding members. As we evolve our agency offering and build on the learnings and collaboration we’ve had with our founding members, we want to take a moment to recognize these agencies, who offer excellence to their clients in social media day in and day out. Here is a list of the agencies who helped found the program. The High Road Agency. MBT Marketing.

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Lake One Becomes a Rybbon Agency Partner for Managing Clients’ Digital Rewards Programs

Lake One

Minneapolis, MN: Lake One® announced today that they have officially become a Rybbon Agency Partner. With this partnership, Lake One adds to their trusted technology ecosystem to further support their clients’ sales and marketing transformation needs.

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Versium and Salesmaster.ai Partner to Improve Reach of Digital Ad Campaigns

Versium

Blending the best of identity resolution and real-time ad audience creation, the partnership will drive predictable growth for advertisers and agencies. News Link digital marketing partner partnership salesmaster.ai

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Rain the Growth Agency partners with Calibrate to Pioneer Metabolic Health

Rain The Growth Agency

Rain the Growth Agency, the leading independent, direct-to-consumer advertising agency, has partnered with Calibrate , a female-led and female-backed digital metabolic health business with the mission to change the way the world treats weight.

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CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

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8 Questions To Ask Your HubSpot Marketing Agency Before You Hire Them: 2022 Version

Square 2 Marketing

More and more companies are leveraging marketing to drive revenue. So, these companies have started looking for agency partners to assist them in supporting their digital transformation and revenue growth initiatives in 2022. More and more companies are using HubSpot.

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NFT Marketing Agencies: Best Way to Promote Your NFT Project

Single Grain

The NFT market has leaped 2,100% to $2 billion in sales within the first three months of 2021. This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. Book My Free NFT Marketing Consultation. Influencer Marketing.

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5 Factors for Finding the Right Fit With a Marketing Agency Partner

Circle Studio

Marketing agencies come in all sorts of shapes and sizes; each has its own unique philosophy, approach, style and strengths. Over the last several years, the marketing industry has seen a blurring of the lines between ad agencies, branding agencies, strategic agencies, digital agencies and even PR firms — and most now proclaim to be full-service. So what should firms look for in a marketing agency? cSs Blog Marketing Strategy

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What to Know About Hiring a Technical Content Marketing Agency

Marketing Insider Group

If your company operates in a highly technical industry, content marketing is probably not for you — right? Every company today — technical industries included — need content marketing to reach their target audience. What is a technical content marketing agency?

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.