Marketing Insider Group

JANUARY 7, 2025

billion in revenue in 2024 as more companies look to outsource these tasks. Outsourcing is the process of hiring an external agency to handle your website’s design , development, and maintenance. It’s also cost-effective, as agencies offer scalable services tailored to your needs, saving you the expense of full-time staff.

CMS Development 285

CMS Development Paid Search Agency Advertising Agencies Ad Agencies 285

Marketing Insider Group

AUGUST 5, 2024

You’ve launched your paid media campaign. Ads are running, money is spent, but now comes the million-dollar question: Is it working? Analyzing paid media performance isn’t just a good idea; it’s essential. At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind.

Cost Per Click 317

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 317

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. As of this year, there are over 30,000 SaaS companies globally. These are 6 of the most powerful marketing strategies that will help your brand rise above the noise and capture your ideal customer’s attention.

Top of Funnel 238

Top of Funnel Ideal Customer Profiles Webinar Metrics Paid Search Agency 238

Marketing Insider Group

AUGUST 6, 2024

Ever feel like you’re throwing money into a black hole with your paid media campaigns? Traditional paid media can be frustrating and expensive, often leaving marketers wondering if their efforts are worth it. Enter automated paid media. A big part of automated paid media is programmatic advertising.

Advertising Agencies 312

Advertising Agencies Advertising Advertisements Automation 312

Webbiquity

AUGUST 26, 2024

From the moment we unlock our phones to the tailored ads that follow us across the web, the effects of AI are everywhere. Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. Affiliate sales support independent publishing.

Marketing AI 283

Marketing AI Social Media Social Marketing Advertising Agencies 283

WordAgents

MAY 8, 2025

Finding good content writing agencies is like finding a partner who understands the needs and goals of your business. While filing a blog calendar or outsourcing articles is important, an agency that can scale with you as you evolve means a lot more. Take a moment to ask yourself: Why do you need a writing agency?

Paid Search Agency 195

Paid Search Agency Advertising Agencies Ad Agencies Work Management 195

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

Marketing Automation Services 304

Marketing Automation Services Marketing AI Marketing Automation Work Management 304

Webbiquity

FEBRUARY 6, 2025

In the early days of your agency, things were simpler. SOPs Are The Vitamins Your Agency Needs To Grow Big And Strong One of the most crucial, yet often overlooked, aspects of scaling is the development of Standard Operating Procedures (SOPs). Support Scalability: Create a foundation for growth. Contributed post.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Ad Agencies Creativity 161

Marketing Insider Group

OCTOBER 21, 2024

Thanks to widespread digitization, your company isn’t just competing with the business down the street. And one of the most effective ways to boost your online branding is by updating your marketing processes. Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies.

Marketing & Strategy 306

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 306

WordAgents

APRIL 10, 2025

B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. On the surface, paid campaigns promise quick wins. Go Deeper: Content Planning vs. Reactive Publishing: The Data-Backed Difference SEO Content Marketing Costs in B2B B2B SEO content isnt cheap.

Cost per Acquisition 195

Cost per Acquisition Paid Search Agency Cost per Lead SEO 195

Marketing Insider Group

MAY 12, 2025

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI. Your landing page needs to match your ad alignment is key for conversions.

PPC 257

PPC Advertising Agencies ROI Advertising 257

The Point

FEBRUARY 20, 2025

In recent years, some very high-profile companies have faced fines into the hundreds of millions (US $) for failure to meet legal guidelines involving data processing, consumer consent, and not offering proper opt-out mechanisms, just to quote a few examples. Agencies act as agents, not decision-makers.

Privacy 157

Privacy Advertising Agencies Email Marketing Paid Search Agency 157

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Advertising Agencies Webinar Metrics 232

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media 293

Social Media Social Marketing B2B Marketing Marketing & Strategy 293

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), Each case was slightly different, but they all boiled down to the client not owning or controlling 100% of their analytical or marketing data. In most cases, the agencies are holding the client’s data hostage in hopes of retaining them.

Lock-In 127

Lock-In Marketing Analytics Tools Paid Search Agency Advertising Agencies 127

Marketing Insider Group

MAY 20, 2025

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you.

Small Business Marketing 194

Small Business Marketing Work Management Paid Search Agency Advertising Agencies 194

Marketing Insider Group

MARCH 25, 2025

Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Authentic content outperforms traditional ads in engagement.

Social Media 223

Social Media Social Marketing Advertising Agencies Work Management 223

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

Advertising Agencies 126

Advertising Agencies Advertising Advertisements Paid Search Agency 126

Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. How transparent should agencies be about their AI usage? It’s redefining the value they deliver.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Marketing AI Ad Agencies 118

Martech

JANUARY 27, 2025

SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines. This is a strategic way to grow your business and build stronger client relationships.

Work Management 119

Work Management Marketing Management CMS Development Paid Search Agency 119

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Paid Content 167

Paid Content Advertising Agencies Advertising Advertisements 167

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense.

Advertising Agencies 130

Advertising Agencies Advertising Advertisements Campaigns 130

Marketing Insider Group

DECEMBER 12, 2024

Every business needs to embark on a large-scale marketing project at some point, but there are many pitfalls that can get in the way of success. Take advantage of marketing software Software can be a blessing and a curse to a marketing team trying to collaborate. How to Improve Project Collaboration 1.

Paid Search Agency 130

Paid Search Agency Work Management Marketing Management Advertising Agencies 130

Convince & Convert

JUNE 19, 2025

Did you know that 61% of marketers already use AI in their strategies ? And according to Statista, 44% of those marketers say AI has saved them time on repetitive tasks. The truth is, if you’re still avoiding AI tools in your marketing game plan, you are working harder, not smarter. Human-verified facts!) Let’s gooooo.

Paid Search Agency 135

Paid Search Agency Advertising Agencies Planning Tips 135

Marketing Insider Group

APRIL 21, 2025

Its a smart move for companies looking to maximize their resources while still getting high-quality results. Outsourcing allows companies to access top-tier design talent without the high costs of hiring in-house. Freelancers and agencies offer flexible pricing models, whether its a one-time project fee or an ongoing retainer.

Small Business Marketing 261

Small Business Marketing Design Paid Search Agency Work Management 261

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. There are signs that some of the big agency groups have got that message. Chinas surge: Chinas ad market is expected to grow by 13.5%

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ads Google 120

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading.

Top of Funnel 194

Top of Funnel Marketing AI ROI Multi-Touch Attribution 194

WordAgents

MAY 21, 2025

Content production, performance tracking, and paid campaigns all require time, skill, and tools. Some companies hire in-house and try to manage with existing resources. Others work with a social media management company to fill gaps or take over the process. One person may write posts, run ads, edit videos, and build reports.

Enterprise Management 195

Enterprise Management Work Management Social Media Marketing Management 195

WordAgents

MAY 6, 2025

But the challenge is finding a content partner who grows with you and understands how your needs change as your business evolves. You need a partner who can help set goals, build publishing systems, and create content that brings in new leads while you focus on serving existing clients. So you explore outsourcing options.

Top of Funnel 195

Top of Funnel Advertising Agencies Work Management Sales Qualified Leads 195

Vision Edge Marketing

JANUARY 14, 2025

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. The ability to influence key decision-makers can often determine whether a company thrives or struggles. In this way, peer networks expand COIs to communities of influence.

Communities 313

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 313

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Content optimization and testing (28.6%) : Marketers use AI to refine content performance.

Paid Search Agency 139

Paid Search Agency Marketing AI Lead Ranking Lead Scoring 139