Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. But content marketing in the tech industry can also be quite competitive. It can be particularly difficult for startup tech companies to compete with the big brands, but with a good strategy, it’s certainly possible. Quick Takeaways.

Enterprise Management 361

Enterprise Management Paid Search Agency Work Management Traffic 361

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

Marketing Budget 340

Marketing Budget B2B Marketing B2B Planning 340

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Industry and market. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Traditional marketing costs 62% more than CM.

Lead Ranking 363

Lead Ranking Content Marketing Marketing Agencies 2 Planning 363

Marketing Insider Group

SEPTEMBER 20, 2021

This question prompts the creation of marketing personas, and the answers vary widely. In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not. What does your ideal customer look like? Choosing the Right Platforms.

Buyer Personas 359

Buyer Personas Social Media Media Webinar Metrics 359

Marketing Insider Group

MARCH 22, 2023

later, I’m here to tell you how some of those lessons can be applied directly to content marketing. So, without further ado: 6 content marketing lessons I learned from watching 90s TV. Quick Takeaways Content marketing is always evolving. Marketers must be willing to embrace change and step out of their comfort zones to keep up.

Content Marketing 313

Content Marketing Planning Advertising Agencies Marketing Agencies 2 313

Marketing Insider Group

APRIL 27, 2020

With companies shifting their marketing budgets away from physical events and inappropriate ads, the corporate blog and content marketing are becoming central elements of marketing. You know that blogging needs to be the central hub of your content marketing strategy. That’s not the whole story, though.

Cost 344

Cost Paid Search Agency Marketing Agencies 2 Marketing Budget 344

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? So, show them the money.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” ” I explained why I love marketing and how I would try and help other marketers learn and grow. B2B marketing blogs. And where did I find it?

B2B Marketing 149

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 149

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts. The Local Mainstay.

Paid Search Agency 356

Paid Search Agency Content Marketing Planning Advertising Agencies 356

Marketing Insider Group

NOVEMBER 4, 2019

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Major ad agencies still control the purse strings for these enterprises’ ad spend. Enterprise Companies Often Struggle with Effective Content Marketing. Quick Takeaways.

Enterprise Management 196

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 196

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased. Not one lead.

Marketing Budget Creation 242

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 242

A Better Jones

JULY 30, 2019

There is a ton of talent in the digital marketing space, and it’s pretty easy to pinpoint its leaders: Neil Patel, Rand Fishkin, Joanna Wiebe. If you’re trying to conjure up any B2B startup marketing influencers who are worth following, though.you’re gonna have quite a bit more trouble. Christopher S.

Startups 72

Startups B2B Marketing Work Management Advertising Agencies 72

Marketing Insider Group

OCTOBER 20, 2020

Afterwards, I spent time in various full-time roles while climbing the corporate ladder in sales, marketing, and executive roles at large technology companies like SAP and Nielsen, as well as senior roles in a number of successful startups. But I asked myself, what are the biggest lessons I’ve learned from all my experiences.

Marketing Agencies 2 311

Marketing Agencies 2 Paid Search Agency Work Management Marketing Management 311

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have authored enough important and influential business books to stock a library. Without further adieu, we present in alphabetical order, MarTech’s content marketing experts to follow.

Content Marketing 111

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 111

Marketing Insider Group

MARCH 4, 2020

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Major ad agencies still control the purse strings for these enterprises’ ad spend. Enterprise Companies Often Struggle with Effective Content Marketing. The result?

Enterprise Management 296

Enterprise Management Paid Search Agency Examples Advertising Agencies 296

Marketing Insider Group

FEBRUARY 16, 2021

If you’re like most content marketers, you want to get the maximum value out of every blog post you create. Think of it as the Shakespeare of content marketing, minus the flowery language and complex tragedies. When you make timeless blog posts a priority, you’ll get better returns from your content marketing investment.

Marketing Agencies 2 330

Marketing Agencies 2 Lead Ranking Lead Scoring Content 330

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

FEBRUARY 19, 2013

Our Future of Marketing interview series continues with Steve McKee. He is also President of marketing agency McKee Wallwork. Before that, Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Marcus Starke predicted the rise of the science of marketing.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 100

Marketing Insider Group

SEPTEMBER 30, 2015

Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. Of course, you’ll have to choose your partners wisely to ensure they’ll produce the type of content that is on point, and will elevate your message to develop stronger relationships with your audience.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Work Management Content Marketing 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Hubspot

MAY 11, 2017

Gone are the decadent days of the liquid lunch, three-piece suits, and Madison Avenue dominating the marketing landscape. Modern marketers have to be a jill-of-all-trades, with one foot in the real world, and one in cyberspace. We live in an age of digital disruption and a constantly evolving marketing playground.

Paid Search Agency 78

Paid Search Agency Best Practices Marketing Agencies 2 Advertising Agencies 78

Marketing Insider Group

APRIL 30, 2013

And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make. As it relates to getting closer to customers, it was clear that big data was top of mind as a means to help marketers “walk in customers’ shoes” at scale. Think scalable programs.”.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Marketing Insider Group

JANUARY 5, 2015

Here are the blogs that these entrepreneurs say they read religiously: Entrepreneur: Marc Fowler, President, Bullseye Media , a digital marketing agency specializing in helping dentists attract and retain patients. Matt on Marketing. Entrepreneur: Jim Belosic, CEO, ShortStack , a marketing campaign building service.

Work Management 100

Work Management Marketing Management Paid Search Agency Startups 100

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Email Marketing. Account Based Marketing. Video Marketing. Marketing Technology.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Marketing Insider Group

SEPTEMBER 15, 2015

We’ve got news for you, content marketers: video isn’t going anywhere. In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. Examples of authentic, engaging video marketing abound.

Top of Funnel 100

Top of Funnel Marketing Budget Video Marketing Content Marketing 100