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How to Create a Comprehensive Paid Advertising Plan

Marketing Insider Group

Paid advertising plays a huge role in modern marketing, driving targeted traffic and promoting brand visibility. Whether you’re working with Google Ads, social media platforms, or native advertising, crafting a solid paid advertising strategy involves breaking down the entire process, from initial planning to tracking performance.

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Political ad spending shifts regional CTV costs for brands

Martech

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. This is especially true in swing states where CPM has risen significantly. Politics drive up CPMs. CPMs rose 8% year-over-year for this election season. over last year. Why we care.

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Second quarter saw slowing ad spend on most platforms

Martech

At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

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What’s Next for Digital Advertisers Now That Google Has Decided to Keep Third-Party Cookies

Choozle

This decision marks a significant departure from its previous plan to phase out cookies by 2024, offering a new direction for advertisers who rely on these tools for tracking and targeting. Let’s explore the implications of this decision and what it means for the future of digital advertising.

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5 influencer marketing KPIs to measure your next campaign

Sprout Social

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. The right influencer partner can get you in front of potential customers you may struggle to reach via traditional advertising, including people who might not have considered your brand otherwise.

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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023.

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