Google Ads to deprecate enhanced CPC for search and display ads
Martech
SEPTEMBER 9, 2024
Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Google introduced enhanced CPC in 2010 as a Smart Bidding strategy to optimize bids based on conversion likelihood. Why we care.
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