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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Statistics.

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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

It has big returns for little investment: It’s cheaper than advertising and works better. It also has lifetime value, unlike other forms of advertising. Advertorials or native content. Landing pages and microsites. .” Content has a special place for small businesses for a number of reasons: . Blog posts.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. Native Advertising. Advertorials. Sponsorships.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. AT&T supports a social cause with a microsite while also building awareness for its new app. Native Advertising. Advertorials. Sponsorships.

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Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

While not all B-D-list bloggers lead with an advertising rate sheet, many do. Most PR campaigns aren’t budgeted for advertising spend so I don’t pay for posts. While disclosures are essential everywhere, they’re doubly so for “advertorial” content. The informational microsite. Internally, I call it an SMNR.

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Earned-media micro-influencer marketing master class

Biznology

While not all B-D-list online influencers lead with an advertising rate sheet, many do. Most PR campaigns aren’t budgeted for advertising spend, so I don’t pay for posts. While disclosures are essential everywhere, they’re doubly so for “advertorial” content. The informational microsite. The kitchen sink theory.

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