Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

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Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides.

Advertisements 111

Advertisements Advertising Mobile Advertising Paid Search Agency 111

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. As brands, advertisers, agencies, platforms, and data providers, we have a duty to consumers to protect their privacy. In terms of audience targeting, what changes should advertisers expect?

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Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Work With Us The Power of Mobile Marketing With 5.48 Mobile spending has increased to $143 billion with a whopping 20% increase YoY.

Mobile Advertising 52

Mobile Advertising Paid Content Advertisements Advertising 52

illumin

NOVEMBER 4, 2024

Advanced data analytics allow advertisers to track ad exposure and engagement through real-time metrics from mobile and foot traffic data, leading to actionable insights on ROI, as well as powering advanced Location Analytics tools.

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The Point

AUGUST 27, 2019

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. 8 Common LinkedIn Advertising Mistakes #paidsocial Click To Tweet. Stale Creative. Saying Too Much.

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Paid Content Advertising Agencies Linkedin Advertisements 240

ClickZ

JULY 26, 2019

By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. Research reports have also shown that marketing organizations have also started spending 22% of their budget on mobile marketing. Why mobile advertising?

Mobile Advertising 111

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Bannerflow

FEBRUARY 2, 2023

Gone are the days when static images and linear videos formed the base of all mobile ads. Recent survey data from The Social Shepherd , shows that 90% of consumers watch videos on their mobile devices. And in turn, this has introduced a new opportunity for interactive video advertising. What is interactive video advertising?

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Mobile Advertising Video Marketing Advertisements Advertising 52

Bannersnack

FEBRUARY 21, 2023

Considering that mobile traffic now accounts for 59.16% of the global online traffic, mobile ads should be a key part of any marketing strategy. 16 minutes read Did you know that, on average, people spend 5 hours a day on their phones, mostly in apps? That is one-third of waking hours!

Mobile Advertising 52

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Choozle

NOVEMBER 11, 2024

As programmatic advertising advances, marketers are facing a more complex digital landscape. Premium Inventory: Where Brands Shine As advertisers compete for attention in high-quality environments, the demand for premium digital ad spaces continues to grow.

Amazon 52

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illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. This is where programmatic advertising shines when leveraged well. What is programmatic advertising?

Marketing AI 59

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Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What we talk about when we talk about native advertising. What things, exactly?

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illumin

JULY 25, 2024

Curious to learn more about digital out-of-home advertising? If you’ve ever seen any of digital billboards when walking the streets or an LED board at the side of a bus stop that has an advertisement on it, you may wonder how those ads come to be. Out-of-home advertising or OOH has been around for decades. Why invest in DOOH?

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Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Budget friendliness: Local advertising is often more accessible for small businesses. Channel selection: Selecting the correct channels is vital for effective local advertising.

Advertisements 115

Advertisements Advertising Allocation Planning 115

Choozle

AUGUST 5, 2024

Digital advertising has become an indispensable tool for political campaigns, reaching voters, fundraising, and shaping public opinion. As we navigate the complexities of the 2024 election cycle, understanding the nuances of digital advertising is more crucial than ever. Annie: How do you view political digital advertising?

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Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. As a marketer or business owner, digital advertising is crucial to the continuous growth of your products or business.

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ClearVoice

NOVEMBER 23, 2024

Meta regularly tests new tools and updates to strengthen its advertising toolkit, making it difficult for businesses to catch up. By the time you find out about a new Facebook advertising update, your competitors are already way ahead of you. We put together nine of the key updates that will help your 2025 paid advertising strategy.

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Choozle

MAY 13, 2024

We’re dedicated to revolutionizing how modern marketers approach digital advertising. Our platform is the ultimate connector, bridging the gap between marketers and the most advanced advertising technology available in today’s dynamic programmatic landscape. Welcome to Choozle. That’s where Choozle comes in.

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Stevens & Tate

SEPTEMBER 20, 2023

Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing. What is Digital Advertising? Therefore, digital advertising plays a critical role in the awareness stage.

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Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

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Advertising Agencies Advertisements Advertising Mobile Advertising 112

Single Grain

JULY 31, 2019

Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Gamifying Mobile Ads. 23% of U.S.

Mobile Advertising 100

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Bannerflow

NOVEMBER 22, 2022

The rapid growth of mobile users has made digital marketers rethink their display advertising strategies, with mobile display ads being the front-runner. This is up from a 46% share in 2018 – signalling a continuation of the shift to a mobile-led strategy. So, should your strategy focus solely on mobile display ads?

Mobile Advertising 52

Mobile Advertising Display Advertisements Advertising 52

illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

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Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Fortunately, digital out-of-home advertising’s contextual targeting and accurate measurement make this simple to do. Are you getting the most from your stack?

Advertisements 110

Advertisements Advertising Funnel Advertising Mobile Advertising 110

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

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Paid Content Statistics Advertising Agencies Advertisements 102

Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. Advertisers should stay abreast of Google’s latest capabilities to ensure their campaigns are optimized for maximum return on ad spend. The new features include: New SGE subcategories.

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Bannersnack

OCTOBER 1, 2020

Video advertising has come a long way since the black-and-white, jingle-filled TV commercials of the Mad Men era. Now, we’re used to seeing ads anytime, anywhere, even as we’re swiping through our social media feed on mobile devices. But how did we get here?

Mobile Advertising 105

Mobile Advertising Advertisements Advertising Video Marketing 105

Martech Advisor

SEPTEMBER 25, 2019

More and more potential consumers are skipping desktop or laptop computers and going straight to mobile devices. What are the latest adtech trends, and what’s next for mobile advertisers in an app-centric world? Mobile users can pay rent, order groceries, call a cab, and play games with their friends all on one device.

Mobile Advertising 88

Mobile Advertising Advertising Agencies Advertisements Advertising 88

Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With so much on the line, advertisers need to get it right. Fragmentation Woes: Challenges in CTV Advertising A major challenge facing the CTV ecosystem is fragmentation.

Advertising Agencies 98

Advertising Agencies Cost Per Thousand Advertisements Advertising 98

Digilant

JUNE 23, 2022

Mobile use has been on the rise for some time, and our pandemic lifestyles have pushed the trend into overdrive. Now that we’re living in a constantly evolving and growing mobile world, our need for strategic direction in mobile advertising has grown, too. What Should You Note About Today’s Mobile Consumers?

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Paid Search Agency 52

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. After switching our focus to quality and running thought-out ad campaigns, we reduced advertising costs by 38% and increased conversions into appointments by 16%, more than five times the industry average.

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Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

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Advertising Agencies Advertisements Advertising Work Management 119

Choozle

MAY 27, 2021

2021 and beyond is shaping up to be a massive transformation for user privacy related to digital advertising. Marketers of all sizes are looking to understand better how Apple’s changes to ATTF will impact the performance and attribution of their mobile advertising. What is the impact of iOS 14 on mobile advertising?

Mobile Advertising 55

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Martech Advisor

SEPTEMBER 25, 2019

When it comes to unlocking new ways of advertising, it’s crucial to strike the iron while it’s hot. While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs.

Mobile Advertising 75

Mobile Advertising Advertising Agencies Cost Per Click Cost Per Thousand 75

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Dig deeper: Meta third-quarter revenue up by 23% Benefits for advertisers. Meta has rolled out a new feature simplifying the conversion process for Amazon sellers.

Advertising Agencies 107

Advertising Agencies Amazon Advertisements Advertising 107

Martech

JANUARY 11, 2023

With digital advertising’s growth powering everything from connected TV platforms, retail media and outdoor advertising, the carbon cost of online advertising has become impossible to ignore. . Advertisers, large and small, are making bold promises to eradicate the industry’s carbon footprint in the next decade.

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Advertising Agencies Advertisements Advertising Mobile Advertising 125

Martech

AUGUST 29, 2023

It also confirms that the gaming experience is very much a mobile experience and that consumer spending on mobile gains is set to reach $108 billion this year. Dig deeper: In-game advertising: A marketer’s guide Unpopular with users. The post Which types of in-game advertising do users love (or hate)? Why we care.

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